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Stick to the Script, or Just Stick It.

Stick to the Script, or Just Stick It.

  A recent video circulating online depicts a real-life scene in an Air Asia aircraft where the in-flight safety announcement is presented in a, shall we say, rather refreshing manner. It’s classic off-the-cuff, everybody’s-doing-it-so-why-should-we rule-bending behaviour by a brand that’s pretty much known to not always play it by the (airline) book. The man behind [...]

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Greg Smith’s Guide to Better Branding

Greg Smith’s Guide to Better Branding

We’re pretty sure the first question you’re asking, if you didn’t know the answers already, is “Who is Greg Smith, and what does he have to do with branding?” Greg Smith is, or more appropriately, was, a 12-year veteran of Goldman Sachs who, while having had his fair share of triumphs with the company, achieved [...]

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Riding the Kony Express

Riding the Kony Express

Unless you’ve been hibernating or living under a rock, you’ve probably heard about the KONY 2012 campaign that’s been making the rounds. It seems as if you can’t go anywhere without seeing Joseph Kony in one form or another; whether jamming up the news sites, filling up your Facebook timeline or garnering another million views on [...]

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Is Your Brand a Knock-Out?

Is Your Brand a Knock-Out?

The recent KFC customer assault fiasco has highlighted, among other things, the lack of good service culture, the effects of poorly-implemented CRM initiatives, the pitfalls of low emphasis on brand training, the overwhelming viral impact of negative press, and, for one brand, the opportunity to hit below the belt or punch beyond its weight, depending [...]

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Can You Annoy Yourself into the Hearts of Your Customer?

Can You Annoy Yourself into the Hearts of Your Customer?

Friday, Friday, getting down on Friday… Love her or hate her, Rebecca Black has annoyed herself into the public consciousness with her infectious hit “Friday”, which has turned into a party anthem of sorts for teens and tweens around the world while simultaneously turning off most of the adult population. Taking Ms. Black as an [...]

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What If Your Brand Got Criticised?

What If Your Brand Got Criticised?

  With social media like Facebook or Twitter, customers now can communicate directly to brands – in a one-to-one manner, instead of dropping their complaint or suggestion letter in a customer feedback box. An average Joe can now directly query, comment, praise or criticise the brands and get these feedbacks reciprocated – all in real [...]

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Want a Giga Pudding?

Sometimes, Japan the world gives you the silliest commercials, ever. Here’s one about a pudding that is made in a bucket. How hard-sell! Basically, Giga Pudding is an instant pudding set with a bucket, sauces, and mix selling for 3675 Yen. It is actually that big – equivalent to 20 normal puddings! I have to [...]

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Please Buckle Up!

In this ever-changing, fast-paced life,we sometimes take things we hold so dearly for granted. We weave in and out of traffic jams, speed on highways, run that yellow light just to reach the destination a mere minute earlier… while putting our lives (and others’) at risk by refusing to wear seat belts. Silly, really. The [...]

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Mail a KitKat!

There’s nothing scarier than having to make your product stand out in a Japanese store shelf. Think about it, how exactly can you compete with the throngs of cute, extremely innovative and simply outrageous impulse items flanking yours left, right and center? Get your own bloody shelf, of course! In a post office, no less. [...]

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Old Spice: Smell like a Man

Old Spice strikes back with yet another infectious video of Isaiah Mustafa doing what he does best, telling men and women what real men should smell like. Uploaded late June this year onto youtube, it has already fetched up to an impressive 13 million views and still growing! Viral advertising at its best. Now the [...]

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