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What Has Been Seen, Cannot Be Unseen

What Has Been Seen, Cannot Be Unseen

Unless you’ve been completely disconnected from the social media world (or newspapers for that matter), you must know that late last week, billionaire entrepreneur Sir Richard Branson FINALLY made good on his promise to dress up as a cabin crew on AirAsia. Yes – tight-fitting skirt, bold red lips, shaved legs and all. The stunt [...]

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Making Social Media Your B*tch (aka What LDG Could Have Done Right)

Making Social Media Your B*tch (aka What LDG Could Have Done Right)

Unless you’ve been hiding under a rock (or away on an island paradise somewhere, lucky you), you’ve probably caught up on the whole Les Deux Garcons (herewith called LDG) B*tch Fiasco and the ensuing fallout. No? Get in on it here and here. Now, while calling customers b*tches may sound like social media suicide, we [...]

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3 Ways To Get Noticed

3 Ways To Get Noticed

Let’s face it. Brands out there all want to be the next big thing. We all want to be talked about and we all want the glory that comes with it. Usually, this is executed in a way that shocks the audience by pushing the envelope, resulting in provocative ads laced with sexual connotations. But [...]

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Listen. Listen. Listen. (And Many Times More.)

Listen. Listen. Listen. (And Many Times More.)

If you’ve not watched THAT video or been privy to the ensuing social media frenzy (how could you not?), then get caught up here. While not essential to the topic we’re discussing, it does put some things we’ll be touching on into perspective. Plus, it’ll give you fodder to come up with some exciting memes [...]

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Why “Dumb Ways” is Smart

Why “Dumb Ways” is Smart

. Provoking a bear and getting eaten. Being stripped down to the bone by piranhas. Setting yourself on fire. Swallowing unknown chemicals. All dumb ways to die, but the dumbest (and more likely) ways are standing on the edge of a rail platform, driving through train crossing gates and running across train tracks. At least, [...]

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The Social Crossover

The Social Crossover

Who can argue how beautiful New Zealand is? Known for its unique flora and fauna, untouched forests, superb wine and cheese (locals may disagree but I’m a sucker for Anchor cheese). There was literally no other place on earth where ‘The Lord of The Rings’ could have been shot. The filming of the movie placed [...]

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Branding Gangnam Style?

Branding Gangnam Style?

Whether you think it’s biting but oh-so-funny social commentary or Asian pop fuzz, “Gangnam Style” has been in the headlines recently and shows no signs of stopping. Since July it has garnered over 100,000,000 hits on YouTube, making it the most watched video EVER, surpassing the likes of Katy Perry, Carly Rae Jepsen and Justin [...]

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I Can Have 400 Babies by Drinking What?

I Can Have 400 Babies by Drinking What?

Ever since the dawn of time, when one man wanted to sell his goods (whatever that might be) to his neighbouring companion (especially with stiff competition all around), it would usually take a lot of persuading to do. He would probably be showing off its shape, describing the magic within or even going into great [...]

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Stick to the Script, or Just Stick It.

Stick to the Script, or Just Stick It.

  A recent video circulating online depicts a real-life scene in an Air Asia aircraft where the in-flight safety announcement is presented in a, shall we say, rather refreshing manner. It’s classic off-the-cuff, everybody’s-doing-it-so-why-should-we rule-bending behaviour by a brand that’s pretty much known to not always play it by the (airline) book. The man behind [...]

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Greg Smith’s Guide to Better Branding

Greg Smith’s Guide to Better Branding

We’re pretty sure the first question you’re asking, if you didn’t know the answers already, is “Who is Greg Smith, and what does he have to do with branding?” Greg Smith is, or more appropriately, was, a 12-year veteran of Goldman Sachs who, while having had his fair share of triumphs with the company, achieved [...]

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