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What Has Been Seen, Cannot Be Unseen

What Has Been Seen, Cannot Be Unseen

Unless you’ve been completely disconnected from the social media world (or newspapers for that matter), you must know that late last week, billionaire entrepreneur Sir Richard Branson FINALLY made good on his promise to dress up as a cabin crew on AirAsia. Yes – tight-fitting skirt, bold red lips, shaved legs and all. The stunt [...]

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Don’t Do Good Advertising; Just Do Good

Don’t Do Good Advertising; Just Do Good

When’s advertising not advertising? When it drives women to reassess the way they see themselves. When it allows others to see through the eyes of the blind. When it shows us the conscience of smokers. When it gives you hope for humanity. When it fills the world with positive colour. Because advertising doesn’t always have [...]

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The Worst Video You Will Find On Youtube

The Worst Video You Will Find On Youtube

  “I got the cutest cat video to show you! Hold on, I’ll load it up. Okay, just after this 30-second YouTube ad. Man, why can’t I skip this? Crap! Wrong cat video! Oh, that’s the one! Click on that link! ARE YOU SERIOUS ANOTHER AD!? WHERE IS THE SKIP BUTTON? YOUTUBE, YOU’RE DESTROYING MY [...]

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Making Social Media Your B*tch (aka What LDG Could Have Done Right)

Making Social Media Your B*tch (aka What LDG Could Have Done Right)

Unless you’ve been hiding under a rock (or away on an island paradise somewhere, lucky you), you’ve probably caught up on the whole Les Deux Garcons (herewith called LDG) B*tch Fiasco and the ensuing fallout. No? Get in on it here and here. Now, while calling customers b*tches may sound like social media suicide, we [...]

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3 Ways To Get Noticed

3 Ways To Get Noticed

Let’s face it. Brands out there all want to be the next big thing. We all want to be talked about and we all want the glory that comes with it. Usually, this is executed in a way that shocks the audience by pushing the envelope, resulting in provocative ads laced with sexual connotations. But [...]

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Listen. Listen. Listen. (And Many Times More.)

Listen. Listen. Listen. (And Many Times More.)

If you’ve not watched THAT video or been privy to the ensuing social media frenzy (how could you not?), then get caught up here. While not essential to the topic we’re discussing, it does put some things we’ll be touching on into perspective. Plus, it’ll give you fodder to come up with some exciting memes [...]

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Why “Dumb Ways” is Smart

Why “Dumb Ways” is Smart

. Provoking a bear and getting eaten. Being stripped down to the bone by piranhas. Setting yourself on fire. Swallowing unknown chemicals. All dumb ways to die, but the dumbest (and more likely) ways are standing on the edge of a rail platform, driving through train crossing gates and running across train tracks. At least, [...]

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The Social Crossover

The Social Crossover

Who can argue how beautiful New Zealand is? Known for its unique flora and fauna, untouched forests, superb wine and cheese (locals may disagree but I’m a sucker for Anchor cheese). There was literally no other place on earth where ‘The Lord of The Rings’ could have been shot. The filming of the movie placed [...]

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Not The Same Old Song and Dance

Not The Same Old Song and Dance

. Take a good look. If the dislikes weren’t obvious enough, you could probably get the gist of things by analyzing the comments section. In relation to this ‘well-thought out’ video from a world-renowned oil and gas company, one would be able to notice without a shadow of doubt at how far they’ve strayed from [...]

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Branding Gangnam Style?

Branding Gangnam Style?

Whether you think it’s biting but oh-so-funny social commentary or Asian pop fuzz, “Gangnam Style” has been in the headlines recently and shows no signs of stopping. Since July it has garnered over 100,000,000 hits on YouTube, making it the most watched video EVER, surpassing the likes of Katy Perry, Carly Rae Jepsen and Justin [...]

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