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Real Friends Talk Dirty

Real Friends Talk Dirty

With the growth of social media and transition into two-way channels of communication, brand identity is potentially stronger but more at-risk than ever before! In these current times, it is a common fear to lose your brand’s ‘voice’. Before anything, we have to learn that the PR and marketing department (however important) do not run [...]

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Riding the Kony Express

Riding the Kony Express

Unless you’ve been hibernating or living under a rock, you’ve probably heard about the KONY 2012 campaign that’s been making the rounds. It seems as if you can’t go anywhere without seeing Joseph Kony in one form or another; whether jamming up the news sites, filling up your Facebook timeline or garnering another million views on [...]

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That Just Doesn’t Connect With Me

That Just Doesn’t Connect With Me

I know what you’re trying to do there, but it just doesn’t connect with me. That music’s catchy, but it just doesn’t connect with me. For some people that’s funny, but it just doesn’t connect with me. It’s smart, it’s catchy, but it just doesn’t connect with me. I think I get what the message [...]

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Is Your Brand Becoming Anti-Social?

Is Your Brand Becoming Anti-Social?

It’s ironic, but even as social media becomes a prevalent part of our everyday existence, playing an integral role in our lives and shaping the very fabric of our society, it’s also giving birth to behaviour that’s in direct opposition to its name. Its very name is a potential source for trouble, simply because Social [...]

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How’s Your Brand Spreading the Love?

How’s Your Brand Spreading the Love?

Valentine’s Day may be over and done with, but there’s always residual love in the air for those who want it to last just that little bit longer. Cupid’s arsenal has expanded over the years, even more so with the advent of ever-evolving online and mobile technology. Flowers, chocolates and expensive dinners are all well [...]

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Can Your Brand Survive a Quality Crisis?

Can Your Brand Survive a Quality Crisis?

  It’s safe to say that most brands (including yours, perhaps) are going digital. Which doesn’t come as a surprise really, as the web is a platform where brands are no longer confined by space, and have the opportunity to create and own a personalised ecosystem that allows for interaction between brand and consumers from [...]

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What If Your Brand Got Criticised?

What If Your Brand Got Criticised?

  With social media like Facebook or Twitter, customers now can communicate directly to brands – in a one-to-one manner, instead of dropping their complaint or suggestion letter in a customer feedback box. An average Joe can now directly query, comment, praise or criticise the brands and get these feedbacks reciprocated – all in real [...]

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Enough About Me, Let’s Talk About You.

Enough About Me, Let’s Talk About You.

“We’re the best solution to all your networking problems.” “We are the country’s No. 1 telecommunications operator.” “We believe that the most effective way of overcoming inefficiency is to fully automate your systems.” We, we, we. Me, me, me. Self-centered much? A little bit is great for informing, educating and enlightening consumers about what you [...]

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Are You Socially Awkward?

Are You Socially Awkward?

So you’re all dressed up and ready to party. You arrive at the venue, pass the bouncers and get ready to roll. The problem is; there’s not a familiar face in sight. Now what do you do? For a lot of companies, the social media scene is almost as intimidating as a real-life event. Start [...]

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The Digital Death

The Digital Death

  For many, it’s hard to imagine living a day without Facebook or Twitter. No more Twitter or Facebook updates, no more catching up with friends, no more news or interesting stories on who did what and where – a digital death. Ironically, it was with this very concept that BuyLife managed to raise funds [...]

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