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“Going Digital” Misconceptions: Part #2

“Going Digital” Misconceptions: Part #2

*You are now reading Part #2 of our “Going Digital”: Misconception series. If you haven’t read Part 1, we suggest you do so. We understand that due to a general lack of trust and familiarity with the medium, many brands work on a tight and limited digital budget – if any is given at all. Worse yet, there are just so many [...]

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“Going Digital” Misconceptions: Part #1

“Going Digital” Misconceptions: Part #1

*You are now reading Part #1 of our “Going Digital”: Misconception series We understand that the digital revolution has not been easy on many brands. After all, it is tough to commit to something that is fairly new. Misconceptions tend to happen and here is one we’d like to clarify today, for the sake of [...]

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The Worst Video You Will Find On Youtube

The Worst Video You Will Find On Youtube

  “I got the cutest cat video to show you! Hold on, I’ll load it up. Okay, just after this 30-second YouTube ad. Man, why can’t I skip this? Crap! Wrong cat video! Oh, that’s the one! Click on that link! ARE YOU SERIOUS ANOTHER AD!? WHERE IS THE SKIP BUTTON? YOUTUBE, YOU’RE DESTROYING MY [...]

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Making Social Media Your B*tch (aka What LDG Could Have Done Right)

Making Social Media Your B*tch (aka What LDG Could Have Done Right)

Unless you’ve been hiding under a rock (or away on an island paradise somewhere, lucky you), you’ve probably caught up on the whole Les Deux Garcons (herewith called LDG) B*tch Fiasco and the ensuing fallout. No? Get in on it here and here. Now, while calling customers b*tches may sound like social media suicide, we [...]

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3 Ways To Get Noticed

3 Ways To Get Noticed

Let’s face it. Brands out there all want to be the next big thing. We all want to be talked about and we all want the glory that comes with it. Usually, this is executed in a way that shocks the audience by pushing the envelope, resulting in provocative ads laced with sexual connotations. But [...]

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Sorry, You’ll Have to Face(book) the Music

Sorry, You’ll Have to Face(book) the Music

Let’s get this out of the way first: Facebook isn’t the only way to connect with your audience through social media. And on Facebook, contests aren’t the only way to gain engagement from your fans. BUT, seeing as Facebook is probably the most visible, prevalent and well-known social media platform, and bearing in mind that [...]

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Listen. Listen. Listen. (And Many Times More.)

Listen. Listen. Listen. (And Many Times More.)

If you’ve not watched THAT video or been privy to the ensuing social media frenzy (how could you not?), then get caught up here. While not essential to the topic we’re discussing, it does put some things we’ll be touching on into perspective. Plus, it’ll give you fodder to come up with some exciting memes [...]

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Date Your Customers To Win Them Over

Date Your Customers To Win Them Over

Well, not really. But act like you are! As a brand, you should engage with your customers like a newly found love, still in the ether of its honeymoon period. Our attention span, as a species is getting shorter and shorter and you can blame it on the Internet, TV commercials or ADHD but it [...]

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Crowdsourced Wisdom I: Socially Wrong

Crowdsourced Wisdom I: Socially Wrong

This week, exactly a week from the purported end of the world, we’re starting something new (eat that, Mayan doomsayers!); a segment where we draw on the talents and game-changing thinking of industry experts to take on pressing advertising, branding and creative challenges. Let’s kick off with probably one of the most basic questions asked [...]

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3 Ways Marketers Are Similar To Teenage Girls

3 Ways Marketers Are Similar To Teenage Girls

It’s safe to say that there is not much to compare to when talking about a large marketing team for a big firm and a developing, emotionally confused adolescent passing into adulthood. However, with the recent rise of social media like Twitter and Facebook, both these worlds collide. Not even a decade ago, both parties [...]

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