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Pee in the Shower, seriously.

I came across this very interesting campaign at a talk held by 95% Advertising Academy, and it’s definitely worth sharing! Xixi No Banho is unlike many eco campaigns out there. Instead of going “No to this-” and “No to that-”, it approached the subject of water conservation in a manner nobody expected: It encourages people [...]

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Charlie Bit Me!

…And into the hearts of 113+ million viewers…All it was, a moment captured that just make you go mushy all over!It all goes to show that ‘Cute’ sells.

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FOREVERISM

My boyfriend will be talking about “FOREVERISM” on his solo presentation to the company this Friday. As I was helping him research the topic, I found it interesting and thought I should share it with you. Read all about it here.

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what i learned from B-grade alien movies…

I was listening to Take Me To Your Leader by Incubus and watching movie trailers of sci-fi thrillers last night and suddenly recalled those old alien invasion movies – you know, the ones where the aliens always said “TAKE.ME.TO.YOUR.LEADER” in their indecipherable alien language when they contacted earth. They didn’t want to waste their time [...]

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Man vs Brand

from Brandchannel.com Beauty and grooming brands are struggling with a massive demographic: Men – nearly 50% of the world’s population worth billions in revenue. From Hugo Boss’ slumping fragrance sales to Pantene’s recent brand overhaul to Nivea’s packaging that must sadly explain “For Men”. Beauty brands are not connecting with males, and vice versa. Who’s [...]

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When sex and happiness don’t work

By: Contributed Content, Marketing + Advertising, Singapore Happiness and sex. Sex and happiness. Oh and maybe a dollop of reassurance. There was a time when that was all you needed to sell a product – whether it was a soap powder, a car or a president. But now – with a jaded consumer, thousands of [...]

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Brand Insights

Pretenders of brand awards confusing the consumers By DATUK VINCENT LEE WE live in a world of over-gratification. People who fail to rise to the top of their field are given consolation prizes. All because we do not want under-achievers to feel left out. Many psychologists have discussed the societal impact of this on Generation [...]

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