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Love’s Labour (Not) Lost

Love’s Labour (Not) Lost

‘Tis the season of adoring gazes, candlelit dinners and sweet nothings, and what better way to capture the essence of Valentine’s Day than to turn to that much-beloved maestro of verbose romance himself, Sir William Shakespeare. Let us, however, explore that most virulent of emotions through a digital lens (rose-tinted or otherwise), focused unwaveringly on [...]

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Chinese New Year Brand Resolutions

Chinese New Year Brand Resolutions

Why does December get to embrace all the change, festivity, gift giving and merriment? It is unfair to the rest of the calendar year and an amendment is in order! I mean, sure, who are we if not to constantly strive to better ourselves, but there is more at play than we think, as our [...]

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A True Christmas Tale

A True Christmas Tale

Let’s begin by patting ourselves on the back for surviving the end of the world and embrace this new post-apocalyptic era that we currently exist in with a season’s message of ‘letting go of our limiting beliefs to achieve to greater heights’. Beliefs that weigh us down. Beliefs that turn us negative. Beliefs that make [...]

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The Father of All Questions

The Father of All Questions

With Father’s Day on the horizon, it’s probably the best time to ponder on that age old conundrum that has stumped wives, children and marketers for ages; what do you give a man who has everything? Or maybe in this case, what can you sell to the people around a man who doesn’t seem to [...]

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Prophesying The Unknown: 9 Products You Didn’t Think Existed

Prophesying The Unknown: 9 Products You Didn’t Think Existed

Have you ever watched an old 80s Sci-Fi movie where they try to convey what the 21st century would look like, and you sit there completely baffled on how wrong they got it? Like the hover boards and TV screen windows in Back To The Future II or the hilarious fashion attire they thought we’d [...]

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Wishing You A Cool Dragon Year Ahead.

Wishing You A Cool Dragon Year Ahead.

. Dear Readers, First off, we would like to wish everybody a very Happy Chinese New Year. Being the Dragon Year and all, we should be probably looking forward to an eventful one! We wish everybody a safe journey back home and may the spirit of the Dragon Year spread to all friends and family! [...]

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Staying Resolute

Staying Resolute

One of the cardinal rules of branding, in our books, at least, is to never make a promise you don’t intend to keep. Or, in the case of the waning days of the year that is about to pass, don’t make resolutions you’re not ready to pour your heart and soul into. So you could [...]

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Merry Christmas and A Transformative New Year!!

Merry Christmas and A Transformative New Year!!

. Have an enchanting Christmas and a transformative New Year!

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Celebrating The Light of Our Inner Truth

Celebrating The Light of Our Inner Truth

. By now, we all know that branding isn’t all about pretty logos and snappy catch phrases to make people notice you. Prove this statement you ask? Incredible India. Yes, the alliteration helps the tagline, but what the Indian tourist board accomplished by re-branding, finding that niche and executing it was anything short of remarkable. [...]

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Happy MerdekaRaya!

Happy MerdekaRaya!

Dear Readers, The most cherished Raya memories have most often than not, involved long journeys back to the ancestral home, to grandma’s cooking; and to days spent with the entire family, surrounded by love, age-old traditions and of course, the customary sparklers. This Raya, however, comes with a twist. For there will be another journey [...]

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