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Mission (Statement) Impossible

Mission (Statement) Impossible

Your mission, should you choose to accept it, is to stop thinking up mission statements that mean nothing except to a handful of people at the top. It doesn’t matter how nicely worded it is, or how inspiring it sounds to the board member, or how cleverly it connects the different elements in your brand [...]

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Is Your Brand Becoming Anti-Social?

Is Your Brand Becoming Anti-Social?

It’s ironic, but even as social media becomes a prevalent part of our everyday existence, playing an integral role in our lives and shaping the very fabric of our society, it’s also giving birth to behaviour that’s in direct opposition to its name. Its very name is a potential source for trouble, simply because Social [...]

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Is Your Brand a Knock-Out?

Is Your Brand a Knock-Out?

The recent KFC customer assault fiasco has highlighted, among other things, the lack of good service culture, the effects of poorly-implemented CRM initiatives, the pitfalls of low emphasis on brand training, the overwhelming viral impact of negative press, and, for one brand, the opportunity to hit below the belt or punch beyond its weight, depending [...]

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The Perfect Time To Get Emotional

The Perfect Time To Get Emotional

Festivals are the best time to break out inspiring, sometimes tear-jerking commercials somewhat pioneered by the sorely-missed, always-remembered Yasmin Ahmad and her celebrated Petronas epics. It’s arguably the only time truly emotionally-poignant, sell-free advertising truly …

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About The Bullet

About The Bullet

We get that branding is easier said than done. And in most cases, not exactly something you can pick up by just leafing through The Big Book of Branding and mastering Chapters 1 to 25. Which is why we created The Bullet, to share with you some true stories about brands.

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Branding. Just Like Parenting.

Branding. Just Like Parenting.

“The man who stops advertising to save money is like the man who stops the clock to save time.” Someone who knows the price of everything but the value of nothing. Clueless as to the way things really work. So lost – and will certainly find himself falling behind the times. A man who thinks [...]

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Is Your Brand Indispensable?

Is Your Brand Indispensable?

In his new book, Linchpin: Are You Indispensable? acclaimed writer, blogger and thought leader Seth Godin talks about the rise of the linchpins, an individual that defies the status quo, who goes beyond being a drone dedicated to fulfilling the whims of management, who stands up and makes a difference by loving their work and [...]

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How Enlightened is Your Brand?

How Enlightened is Your Brand?

Picture a very enlightened man, deep in meditation. He is a man so calm, so focused, so centered, that nothing, and absolutely nothing can topple him over. And the best brands in the world? They are enlightened beings just like him. Great brands are strong in their values, and operate solely on them. They stand [...]

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Is Your Brand a Sitting Duck?

Is Your Brand a Sitting Duck?

If your only point of differentiation is price… If you’re still banking on features instead of value… If you’re working from claims instead of insights… If you don’t have a solid emotional platform… If you do not own a unique niche or conversation… If everything you do is a promotion… If you think that the [...]

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