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Can You Annoy Yourself into the Hearts of Your Customer?

Can You Annoy Yourself into the Hearts of Your Customer?

Friday, Friday, getting down on Friday… Love her or hate her, Rebecca Black has annoyed herself into the public consciousness with her infectious hit “Friday”, which has turned into a party anthem of sorts for teens and tweens around the world while simultaneously turning off most of the adult population. Taking Ms. Black as an [...]

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Can Your Brand Survive a Quality Crisis?

Can Your Brand Survive a Quality Crisis?

  It’s safe to say that most brands (including yours, perhaps) are going digital. Which doesn’t come as a surprise really, as the web is a platform where brands are no longer confined by space, and have the opportunity to create and own a personalised ecosystem that allows for interaction between brand and consumers from [...]

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Paranormal Activity – A Case Study

I’m a big fan of B-grade slasher flicks and bred on gross-out horror movies – Dead/Alive, The Hills Have Eyes… Up until I saw Paranormal Activity to be convinced that one doesn’t need gore effects to be scared witless. Paranormal Activity downplays shock and emphasizes suspense. For instance, a shadow creeping across a wall or [...]

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The keys to keeping a hot brand ‘hot’

They were everywhere, but now the ugliest shoes of all time may be headed to a landfill near you. Find out what happened…. Success is sometimes your own worst enemy. Just ask the management and stockholders at Crocs. A hot brand ends up in one of two different ways. It burns bright too fast and [...]

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The influence of brands

A survey recently done by Brandchannel took an unconventional look at trends and issues forefront in the minds of branding professionals and industry enthusiasts.Not only did the survey measure a brand’s impact, but also the brand’s influence on consumer perception and behavior. Here’s the result:(some brands came in tied) 1. What brand would you most [...]

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