Born between 1981 and 1996, millennials are subject to all kinds of stereotypes –spoilt, narcissistic, screen and selfie obsessed, impossible employees and so on. They are also well informed, open minded and hungry to make a difference. And while it’s difficult to assign a set amount of values to an entire generation, what’s true is […]
We’ve all heard about the 7 deadly sins. Movie enthusiasts would remember “Se7en”, a brilliant thriller starring Brad Pitt and Morgan Freeman. But how many of us would freely admit to committing one (or all!) of these sins? I subscribe to a very different religious idea compared to the general masses, so when it comes […]
Branding does not need to be painful. And learning about branding does not need to be a dull, by-the-textbook kind of process. In fact, it may be helpful to just ditch the textbook altogether. When we created the Bullet in 2008, our objective was simple – to put our love for branding to good use […]
8th March is International Women’s Day and it’s no revelation plenty of businesses, Youtubers and social media influencers want to engage on the subject of women. Championing causes sell. And given the current sociocultural landscape of feminist activists advocating #metoo and #timesup movements, brands almost seem compelled to join in or risk being left out […]
As a multiracial country, Malaysia is a rich melting pot of religions, languages, food and traditions. Our culture and history and unique way of living and being is our pride and joy. But it is also a potential minefield for brands to navigate. Officially, Malaysia preaches cultural tolerance, but as a Muslim-majority country swept over […]
For some, Valentine’s Day is the golden opportunity to express your love to your significant other. For companies, it’s a time to roll out the love tours, overpriced flowers and cheesy romantic ads. For a lot of us, Valentine’s Day has become a stale and superficial commercialization of romance. Today, there are a lot of […]
Happy New Year 2017! We hope that you had a blast over the holiday season, and you’re greeting the new year with energy and optimism. The new year is traditionally a time of new beginnings with many making resolutions for improvement, to create a new, better self (whether or not said attempts are successful is […]
It’s a fact of life that people are most attracted to things that are exclusive and hard to come by. The perception is that things that are hard to obtain are somehow better in quality than those that are readily available. It’s the kiasu phenomenon. Kiasu is a colloquial Hokkien word that means a fear […]
The results are in and Donald Trump is the 45th President of the United States of America. Many are reeling in shock and horror, with some proclaiming the end of America, as they know it, and others wondering if everything they thought they knew was a lie. Love him or hate him, there’s no denying […]
For the longest of times, we have been told that it’s now a digital world. And the only way forward is to adapt to the demands of technology. Get the latest development of technology. Get it quick. And repeat. Technology has reigned supreme over the past few years, ever since the iPhone made owning a […]
It’s nearly a week since Bob Dylan won the Nobel Prize in Literature. He still has not responded. And writers and critics are still prophesizing with their pens, criticizing what they cannot understand. In actuality, I don’t think anyone understands what is going on. I mean, how many roads must a man walk down, before […]
We are man of structure. One can be as nonchalant as they proclaim to be, but a certain structure is still required – a routine to keep us going, from fading into the depths of unproductivity and the stagnation from progressing towards the goals we have set for ourselves. But as much as we are […]
