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Rebranding On A Mythical Scale

Rebranding On A Mythical Scale

Being in the branding business, we’ve seen a lot come and go. While some are expected – some still come as a shock. But we stand strong on the belief that you’ve got to give credit, where credit is due. And this week’s branding credit goes to none other than Tan Sri Vincent Tan. The [...]

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Making Social Media Your B*tch (aka What LDG Could Have Done Right)

Making Social Media Your B*tch (aka What LDG Could Have Done Right)

Unless you’ve been hiding under a rock (or away on an island paradise somewhere, lucky you), you’ve probably caught up on the whole Les Deux Garcons (herewith called LDG) B*tch Fiasco and the ensuing fallout. No? Get in on it here and here. Now, while calling customers b*tches may sound like social media suicide, we [...]

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Apples and Oranges? Not Quite.

Apples and Oranges? Not Quite.

In Japan, oranges are everywhere, so when a local newspaper in Shizuoka wanted to run their own ad, they collaborated with a renowned local producer of the fruit in order to really take their concept of being “everywhere” and push it beyond boundaries. The result? An entire front page newspaper recreated from every single part [...]

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The Power of An Apology: Getting Back Up On That Horse

The Power of An Apology: Getting Back Up On That Horse

If your brand had to put a positive spin on horsemeat, how would YOU go about it? Goes well with Spaghetti Bologneighs? Horseradish is just upgraded radish? But with jokes aside, the on-going horsemeat scandal that Findus (as well as other brands like IKEA) are facing seems like a lost battle, as their ready-made lasagna [...]

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Listen. Listen. Listen. (And Many Times More.)

Listen. Listen. Listen. (And Many Times More.)

If you’ve not watched THAT video or been privy to the ensuing social media frenzy (how could you not?), then get caught up here. While not essential to the topic we’re discussing, it does put some things we’ll be touching on into perspective. Plus, it’ll give you fodder to come up with some exciting memes [...]

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The Social Crossover

The Social Crossover

Who can argue how beautiful New Zealand is? Known for its unique flora and fauna, untouched forests, superb wine and cheese (locals may disagree but I’m a sucker for Anchor cheese). There was literally no other place on earth where ‘The Lord of The Rings’ could have been shot. The filming of the movie placed [...]

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Not The Same Old Song and Dance

Not The Same Old Song and Dance

. Take a good look. If the dislikes weren’t obvious enough, you could probably get the gist of things by analyzing the comments section. In relation to this ‘well-thought out’ video from a world-renowned oil and gas company, one would be able to notice without a shadow of doubt at how far they’ve strayed from [...]

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A Halloween Special: Branding Horror Stories

A Halloween Special: Branding Horror Stories

Ah, Halloween. What a lovely time of year for ghosts and ghouls and children (indistinguishable at times) to roam free, scaring the living daylights out of neighbours, parents, innocent pedestrians, paranoid homeowners and diabetics, and generally making things go bump, crash, boom, bang, ouch in the night. But I digress; while the capitalist art of [...]

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Apparently The Sky Isn’t The Limit.

Apparently The Sky Isn’t The Limit.

In a rare instance, the entire world came together to pray and cheer for just one man; a brave, if not insane Austrian by the name of Felix Baumgartner, who monumentally broke not one, not two – but five world records on October 14th. Baumgartner now holds the record for “the first person to break [...]

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None Of Us Is As Good As All Of Us

None Of Us Is As Good As All Of Us

Imagine for that one special minute when Ray Kroc started seeing McDonald’s grow exponentially. Imagine witnessing before your very eyes that little restaurant that you got complete rights to as a franchisee snowballing into the gargantuan entity it is today. Burger by burger and chain by chain, McDonald’s has taken over the world with their [...]

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