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Real Friends Talk Dirty

Real Friends Talk Dirty

With the growth of social media and transition into two-way channels of communication, brand identity is potentially stronger but more at-risk than ever before! In these current times, it is a common fear to lose your brand’s ‘voice’. Before anything, we have to learn that the PR and marketing department (however important) do not run [...]

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Greg Smith’s Guide to Better Branding

Greg Smith’s Guide to Better Branding

We’re pretty sure the first question you’re asking, if you didn’t know the answers already, is “Who is Greg Smith, and what does he have to do with branding?” Greg Smith is, or more appropriately, was, a 12-year veteran of Goldman Sachs who, while having had his fair share of triumphs with the company, achieved [...]

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Is Your Brand a Knock-Out?

Is Your Brand a Knock-Out?

The recent KFC customer assault fiasco has highlighted, among other things, the lack of good service culture, the effects of poorly-implemented CRM initiatives, the pitfalls of low emphasis on brand training, the overwhelming viral impact of negative press, and, for one brand, the opportunity to hit below the belt or punch beyond its weight, depending [...]

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Can Your Brand Survive a Quality Crisis?

Can Your Brand Survive a Quality Crisis?

  It’s safe to say that most brands (including yours, perhaps) are going digital. Which doesn’t come as a surprise really, as the web is a platform where brands are no longer confined by space, and have the opportunity to create and own a personalised ecosystem that allows for interaction between brand and consumers from [...]

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Be A Man; Do The Right Thing

Be A Man; Do The Right Thing

. On a bright Sunday morning in November 2011, Luo Yonghao, a popular Chinese blogger and owner of the Lauluo English Training School, stood in front of the Siemens headquarters in Beijing with a throng of protesters. Wielding sledgehammers, the group proceeded to destroy three refrigerators from the German brand. The reason? Luo and several [...]

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What If Your Brand Got Criticised?

What If Your Brand Got Criticised?

  With social media like Facebook or Twitter, customers now can communicate directly to brands – in a one-to-one manner, instead of dropping their complaint or suggestion letter in a customer feedback box. An average Joe can now directly query, comment, praise or criticise the brands and get these feedbacks reciprocated – all in real [...]

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Don’t Look Back in Anger

Don’t Look Back in Anger

That campaign is up and running. Those brochures are printed and delivered. The web banners and microsites have been deployed. What’s done is done. There are no guarantees, only faith in insight and creativity. There are no definites, …

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Bringing Joy to the World

Bringing Joy to the World

The BMW brand stands for Joy. Owning or driving the ultimate driving machine simply yields “Sheer Driving Pleasure”, evoking the emotion of Joy. This has been their single minded goal since their exit from competitive Formula 1 racing at the end of the 2009 season. That was about the time the Joy campaign was launched. [...]

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The Clash of the Titans

The Clash of the Titans

Everyone loves a good battle. A showdown between two prodigious names, locked in an intense battle for supremacy. Take the Champions League final that took place last weekend, for example. Watched by a worldwide audience of approximately 300 million people, the stage was all set for what many deemed to be an epic clash between [...]

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Where’s My Mama?

Where’s My Mama?

In this day and age, Mother’s Day is almost as big a celebration as many major festivals, with restaurant lines going round the block, and big discounts on everything from jewellery and fashion to spa packages, bird’s nest concoctions and even massage chairs. But there’s a segment of mothers that aren’t getting flowers or chocolates [...]

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