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You Can’t Handle the Truth. Or Can You?

You Can’t Handle the Truth. Or Can You?

. The Wall Street protest has been physically dismantled, but its message is reverberating all across the world; people are tired of lies, and enraged at tyrannical big business. The idea of Corporation was a good thing; it meant that people believed in the company, much like a country, and like a country, the company [...]

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Are You Here for Good?

Are You Here for Good?

Standard Chartered Bank has been doing its rounds positioning itself as the bank that’s here for good, a catchy double-entendre sum-up line that’s at once powerful and relevant.   In an industry regulated by strict guidelines and laws, it’s not easy to stand up and be counted. Most financial institutions offer same or similar products, [...]

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Where’s My Mama?

Where’s My Mama?

In this day and age, Mother’s Day is almost as big a celebration as many major festivals, with restaurant lines going round the block, and big discounts on everything from jewellery and fashion to spa packages, bird’s nest concoctions and even massage chairs. But there’s a segment of mothers that aren’t getting flowers or chocolates [...]

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MyEG – Off Target? On Target?

This time ’round, we’ll talk about commercials that hit closer to home! No, not Yasmin’s masterpieces – but the series of MyEG ads. Heavily circulated, paired with a very catchy jingle (sorry Sugar Ray fans, you can’t deny that it’s heavily infectious), what we could gather is that they knew exactly who they wanted to [...]

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Honda Cog – Award Hog

6 April 2003 marks the premiere of the Honda Cog television commercial; and from that day, history was made. This commercial, if you haven’t already seen it, made advertising history by not only being the TVC with the most awards up to date, but also with its impressive budget being spent on this entire campaign. [...]

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Coca-Cola Gives Back!

The Coca-Cola company has been around since the dawn of time, and has undergone many brand transformations. What struck a difference, was a campaign they did early this year. Coca-Cola gives back! An ordinary Coca-Cola vending machine was placed in a college campus, but it was actually more than a mere soft drink dispenser. From [...]

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Old Spice: Smell like a Man

Old Spice strikes back with yet another infectious video of Isaiah Mustafa doing what he does best, telling men and women what real men should smell like. Uploaded late June this year onto youtube, it has already fetched up to an impressive 13 million views and still growing! Viral advertising at its best. Now the [...]

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