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Time to Choose

Time to Choose

Life is all about choices. Compromising on your heritage and history is a choice. Giving up what most defines what you are for the sake of making a populist statement is a choice. Lying to protect yourself, deceiving to postpone retribution, covering up to escape persecution, these are choices. Defaming an opponent and sowing untruths [...]

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Cartoon Inspiration

Cartoon Inspiration

As people get older, habits change, routines break and relationships come and go. But one thing that’s pretty constant (at least in MY life and that of the millions other kidults!) are cartoons! Anything animated, from the likes of the daytime re-runs of the Looney Tunes, more mature, up to date comedies like South Park [...]

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Can You Annoy Yourself into the Hearts of Your Customer?

Can You Annoy Yourself into the Hearts of Your Customer?

Friday, Friday, getting down on Friday… Love her or hate her, Rebecca Black has annoyed herself into the public consciousness with her infectious hit “Friday”, which has turned into a party anthem of sorts for teens and tweens around the world while simultaneously turning off most of the adult population. Taking Ms. Black as an [...]

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Simplicity

Simplicity

You don’t need loud music and chaotic editing. You don’t need print ads overloaded with 20 different messages. You don’t need fancy Flash animation that whizzes and whirrs and wows. You don’t need to sell, sell, sell and sell again. You don’t need claims and assurances and guarantees and promises. You don’t need to constantly [...]

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FireFly: AirAsia the Sequel?

FireFly: AirAsia the Sequel?

  While still on the subject of airlines and their lesser counterparts, right here in Malaysia we have a perfect example of an imitated airline that is now in the shadows of its original predecessor. This homegrown company could act as an example for what Scoot needs to scurry away from. Without a strategy, the [...]

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Celebrating The Light of Our Inner Truth

Celebrating The Light of Our Inner Truth

. By now, we all know that branding isn’t all about pretty logos and snappy catch phrases to make people notice you. Prove this statement you ask? Incredible India. Yes, the alliteration helps the tagline, but what the Indian tourist board accomplished by re-branding, finding that niche and executing it was anything short of remarkable. [...]

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Sometimes The Best Thing To Do, Is To Do Nothing At All

Sometimes The Best Thing To Do, Is To Do Nothing At All

Is your brand getting shut down for something that is out of your control? Do you work for an industry that the public just doesn’t seem fit? And we’re not talking about anything illegal here. For years, cigarettes, alcohol and other products that promote ‘an unhealthy’ lifestyle, has been under siege! These are ..

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