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Mom’s Brand Of Love

Mom’s Brand Of Love

I don’t know how mothers do it. I don’t think anyone does, maybe not even mothers themselves. They’ve got the sort of love that’s too big for words and need not be understood. The sort that is patient with the demanding, wailing kid in a toy store and is able to put up with a [...]

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Moments We Got So Very Wrong

Moments We Got So Very Wrong

There are a lot of facts that stick in our minds and imageries we just can’t shake. Whether it’s the 2D illustration of Colonel Sanders, the theme song to The Simpsons or the smell of a freshly brewed cappuccino, we all just know it! But what if I told you the one thing you remembered [...]

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Stick to the Script, or Just Stick It.

Stick to the Script, or Just Stick It.

  A recent video circulating online depicts a real-life scene in an Air Asia aircraft where the in-flight safety announcement is presented in a, shall we say, rather refreshing manner. It’s classic off-the-cuff, everybody’s-doing-it-so-why-should-we rule-bending behaviour by a brand that’s pretty much known to not always play it by the (airline) book. The man behind [...]

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Celebrating The Light of Our Inner Truth

Celebrating The Light of Our Inner Truth

. By now, we all know that branding isn’t all about pretty logos and snappy catch phrases to make people notice you. Prove this statement you ask? Incredible India. Yes, the alliteration helps the tagline, but what the Indian tourist board accomplished by re-branding, finding that niche and executing it was anything short of remarkable. [...]

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How can you tell your brand’s true story?

How can you tell your brand’s true story?

If you’ve been receiving our regular Bullet branding newsletters these past few months, you may have noticed a running theme in all our articles that’s integrated with our approach to branding and advertising. In essence, what we attempt to create in everything we do boils down to two words; true stories. So what’s a true [...]

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Burgers and Branding

Burgers and Branding

Just the other day, I was stuck a good three hours ahead of a football game at the national stadium. And like any starving Malaysian would, I got myself a Ramly burger from the many stalls set up. I couldn’t wait to sink my teeth into a juicy and succulent patty, wedged in between two [...]

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Enough About Me, Let’s Talk About You.

Enough About Me, Let’s Talk About You.

“We’re the best solution to all your networking problems.” “We are the country’s No. 1 telecommunications operator.” “We believe that the most effective way of overcoming inefficiency is to fully automate your systems.” We, we, we. Me, me, me. Self-centered much? A little bit is great for informing, educating and enlightening consumers about what you [...]

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Bringing Joy to the World

Bringing Joy to the World

The BMW brand stands for Joy. Owning or driving the ultimate driving machine simply yields “Sheer Driving Pleasure”, evoking the emotion of Joy. This has been their single minded goal since their exit from competitive Formula 1 racing at the end of the 2009 season. That was about the time the Joy campaign was launched. [...]

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