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Greg Smith’s Guide to Better Branding

Greg Smith’s Guide to Better Branding

We’re pretty sure the first question you’re asking, if you didn’t know the answers already, is “Who is Greg Smith, and what does he have to do with branding?” Greg Smith is, or more appropriately, was, a 12-year veteran of Goldman Sachs who, while having had his fair share of triumphs with the company, achieved [...]

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Don’t Say It. Just Do It

Don’t Say It. Just Do It

. Don’t tell me you’ll help me run better; just make me a better runner. Don’t say you’ll improve the way I drive; just improve my driving. Don’t claim you’ll rid me of my scars; just get rid of my scars. Don’t promise I’ll be healthier and more energetic; just bring me better health and [...]

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Signed. Sealed. Not Delivered.

Signed. Sealed. Not Delivered.

Reality check: Just because an eatery advertises itself as a quick-service restaurant, don’t expect things to move at lightning speed. They didn’t say HOW fast, did they? In the same vein, your idea of “friendly, personal service” might not be the same as that outlet that claims to deliver as such. Also, did you REALLY [...]

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Has Your Brand OD-ed Before?

Has Your Brand OD-ed Before?

By that I don’t mean overdosing on painkillers and the like. It’s over-deliver. And that’s a good thing. To over-deliver is to go that extra mile, no matter the size of the promise you make. Sure, people may think that it’s highly unnecessary to attempt something like that, but who doesn’t enjoy getting a little [...]

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Is Your Brand a Blockbuster?

Is Your Brand a Blockbuster?

  It’s that time of the year again, when the Hollywood hype machine rolls out its biggest guns (or child wizards or emo vampires or GIANT FREAKING ROBOTS!) and movie magic turns on the heat in cinemas worldwide. Yes, the summer blockbuster season is here to take a bite out of your hard-earned money and [...]

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