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How Would Your Website Survive At A Party?

How Would Your Website Survive At A Party?

If you met your website at a party, would you be impressed? Is it just a pretty face, which makes a good first impression, but you soon realise lacks personality? Is it witty and engaging, leaving you to ignore the other party guests around you, submerging yourself in everything it has to say? Or is [...]

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Our Breakfast Heroes

Our Breakfast Heroes

To overcome any issue, it is vital to first address the problem. I know we’re all thinking it. It’s on the tip of all our tongues. So I’m just going to come out and say it. Aren’t cereals mascots unnecessarily buff these days? Wow. Thinking it was one thing, but finally saying it feels like [...]

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You Love Me, You Really Do Love Me!

You Love Me, You Really Do Love Me!

How do small brands make it in this big, fast paced world of ours? We all can’t be the Richard Branson’s and the Steve Jobs’ of our industry. Yet still, many micro-organisations succeed and big just stay stagnant or even flop. It all comes down to attitude. And I’m not talking about attitude like backpack [...]

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Because Brands Are Only Human.

Because Brands Are Only Human.

  In the world of branding, there is nothing more important than connecting with your customers. These days, it isn’t as simple as stating your name, laying down the facts and hoping you get noticed because of your stylish, sophisticated packaging. You’ve got to have pizzazz, an edge, something that’s instantly recognisable, and all that [...]

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What If Your Brand Got Criticised?

What If Your Brand Got Criticised?

  With social media like Facebook or Twitter, customers now can communicate directly to brands – in a one-to-one manner, instead of dropping their complaint or suggestion letter in a customer feedback box. An average Joe can now directly query, comment, praise or criticise the brands and get these feedbacks reciprocated – all in real [...]

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Brand It Like Bond. James Bond.

Brand It Like Bond. James Bond.

Nobody brands it like Bond. Dude comes out top, no matter the situation he finds himself in. He’s been at it for decades, even. Sure, he’s known for his fancy cars and trademark gadgets, but his biggest weapon of choice? The ability to adapt to change. No faster means to ski down a snowy hill? [...]

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