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Stop Faking It

Stop Faking It

The more I think about it, the more I find bad branding is equivalent to a fake smile. A badly thought-out campaign is like a sheepish grin that says “I don’t know what I’m doing either.” A horrible commercial where characters banter in a completely unreal, doesn’t-happen-in-real-life way is like one of those plasticky, frozen [...]

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Is Your Brand a Knock-Out?

Is Your Brand a Knock-Out?

The recent KFC customer assault fiasco has highlighted, among other things, the lack of good service culture, the effects of poorly-implemented CRM initiatives, the pitfalls of low emphasis on brand training, the overwhelming viral impact of negative press, and, for one brand, the opportunity to hit below the belt or punch beyond its weight, depending [...]

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Because Brands Are Only Human.

Because Brands Are Only Human.

  In the world of branding, there is nothing more important than connecting with your customers. These days, it isn’t as simple as stating your name, laying down the facts and hoping you get noticed because of your stylish, sophisticated packaging. You’ve got to have pizzazz, an edge, something that’s instantly recognisable, and all that [...]

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Can You Annoy Yourself into the Hearts of Your Customer?

Can You Annoy Yourself into the Hearts of Your Customer?

Friday, Friday, getting down on Friday… Love her or hate her, Rebecca Black has annoyed herself into the public consciousness with her infectious hit “Friday”, which has turned into a party anthem of sorts for teens and tweens around the world while simultaneously turning off most of the adult population. Taking Ms. Black as an [...]

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Can Your Brand Survive a Quality Crisis?

Can Your Brand Survive a Quality Crisis?

  It’s safe to say that most brands (including yours, perhaps) are going digital. Which doesn’t come as a surprise really, as the web is a platform where brands are no longer confined by space, and have the opportunity to create and own a personalised ecosystem that allows for interaction between brand and consumers from [...]

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Fooling Around

Fooling Around

Happy April Fool’s Day! It’s that time of the year to watch out for falling pails filled with water, fake lottery-winning announcements, glue on door handles and all those other classic examples of well-meant tomfoolery.We get it; it’s harmless and good for a laugh. When a brand plays an April Fool’s joke, like when Google [...]

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