In Vietnam, the maximum probation period for an employee is 60 days. In Singapore, it’s 90 days and in Thailand, 120 days. But in Malaysia, there’s no limitation to an employee’s probation period. In fact, some employers keep their staff on probation indefinitely, making them easier to terminate while also restricting their access to [...]
Mission (Statement) Impossible
Your mission, should you choose to accept it, is to stop thinking up mission statements that mean nothing except to a handful of people at the top. It doesn’t matter how nicely worded it is, or how inspiring it sounds to the board member, or how cleverly it connects the different elements in your brand [...]
Is Your Brand Becoming Anti-Social?
It’s ironic, but even as social media becomes a prevalent part of our everyday existence, playing an integral role in our lives and shaping the very fabric of our society, it’s also giving birth to behaviour that’s in direct opposition to its name. Its very name is a potential source for trouble, simply because Social [...]
Is Your Brand a Knock-Out?
The recent KFC customer assault fiasco has highlighted, among other things, the lack of good service culture, the effects of poorly-implemented CRM initiatives, the pitfalls of low emphasis on brand training, the overwhelming viral impact of negative press, and, for one brand, the opportunity to hit below the belt or punch beyond its weight, depending [...]
The Perfect Time To Get Emotional
Festivals are the best time to break out inspiring, sometimes tear-jerking commercials somewhat pioneered by the sorely-missed, always-remembered Yasmin Ahmad and her celebrated Petronas epics. It’s arguably the only time truly emotionally-poignant, sell-free advertising truly …
About The Bullet
We get that branding is easier said than done. And in most cases, not exactly something you can pick up by just leafing through The Big Book of Branding and mastering Chapters 1 to 25. Which is why we created The Bullet, to share with you some true stories about brands.
Is Your Brand Indispensable?
In his new book, Linchpin: Are You Indispensable? acclaimed writer, blogger and thought leader Seth Godin talks about the rise of the linchpins, an individual that defies the status quo, who goes beyond being a drone dedicated to fulfilling the whims of management, who stands up and makes a difference by loving their work and [...]
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[month] => 4
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[year] => 2011
[month] => 4
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[year] => 2011
[month] => 4
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[post_title] => Peace. Vitality. Victory. What else do YOU want?
[post_author] => 1
[post_date] => 2011-01-31 05:05:00
[year] => 2011
[month] => 1
)
[66] => stdClass Object
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[slug] => advertising
[ID] => 1965
[post_name] => so-warm-and-toasty
[post_title] => So Warm and Toasty!
[post_author] => 1
[post_date] => 2011-01-21 02:16:00
[year] => 2011
[month] => 1
)
[67] => stdClass Object
(
[slug] => quotes
[ID] => 1964
[post_name] => something-to-keep-in-mind
[post_title] => Something to Keep in Mind
[post_author] => 1
[post_date] => 2011-01-03 12:32:00
[year] => 2011
[month] => 1
)
[68] => stdClass Object
(
[slug] => career
[ID] => 1963
[post_name] => be-don-draper
[post_title] => Be Don Draper.
[post_author] => 1
[post_date] => 2011-01-03 02:20:00
[year] => 2011
[month] => 1
)
[69] => stdClass Object
(
[slug] => career
[ID] => 1962
[post_name] => can-you-face-the-music
[post_title] => Can you face the music?
[post_author] => 1
[post_date] => 2011-01-03 02:17:00
[year] => 2011
[month] => 1
)
[70] => stdClass Object
(
[slug] => career
[ID] => 1961
[post_name] => wanted-active-pacifists
[post_title] => Wanted: Active Pacifists
[post_author] => 1
[post_date] => 2011-01-03 01:55:00
[year] => 2011
[month] => 1
)
[71] => stdClass Object
(
[slug] => greetings
[ID] => 1960
[post_name] => merry-christmas
[post_title] => Merry Christmas!
[post_author] => 1
[post_date] => 2010-12-23 08:17:00
[year] => 2010
[month] => 12
)
[72] => stdClass Object
(
[slug] => greetings
[ID] => 1959
[post_name] => a-christmas-spectacular
[post_title] => A Christmas Spectacular!
[post_author] => 1
[post_date] => 2010-12-10 03:43:00
[year] => 2010
[month] => 12
)
[73] => stdClass Object
(
[slug] => advertising
[ID] => 1958
[post_name] => the-digital-death
[post_title] => The Digital Death
[post_author] => 1
[post_date] => 2010-12-03 08:07:00
[year] => 2010
[month] => 12
)
[74] => stdClass Object
(
[slug] => advertising
[ID] => 1957
[post_name] => advertising-is-now-meeting-its-inevitable-end
[post_title] => Advertising Is Now Meeting Its Inevitable End
[post_author] => 1
[post_date] => 2010-12-02 03:27:00
[year] => 2010
[month] => 12
)
[75] => stdClass Object
(
[slug] => advertising
[ID] => 1956
[post_name] => myeg-off-target-on-target
[post_title] => MyEG - Off Target? On Target?
[post_author] => 1
[post_date] => 2010-11-18 02:01:00
[year] => 2010
[month] => 11
)
[76] => stdClass Object
(
[slug] => advertising
[ID] => 1955
[post_name] => life-is-whats-happening-around-you-live-it
[post_title] => Life is what's happening around you. Live it.
[post_author] => 1
[post_date] => 2010-11-08 07:27:00
[year] => 2010
[month] => 11
)
[77] => stdClass Object
(
[slug] => advertising
[ID] => 1954
[post_name] => honda-cog-%e2%80%93-award-hog
[post_title] => Honda Cog – Award Hog
[post_author] => 1
[post_date] => 2010-11-04 02:39:00
[year] => 2010
[month] => 11
)
[78] => stdClass Object
(
[slug] => advertising
[ID] => 1953
[post_name] => the-battle-of-the-fizz
[post_title] => The Battle of the Fizz
[post_author] => 1
[post_date] => 2010-10-27 02:31:00
[year] => 2010
[month] => 10
)
[79] => stdClass Object
(
[slug] => advertising
[ID] => 1952
[post_name] => does-god-exist
[post_title] => "Does God Exist?"
[post_author] => 1
[post_date] => 2010-10-21 03:29:00
[year] => 2010
[month] => 10
)
[80] => stdClass Object
(
[slug] => social-media
[ID] => 1951
[post_name] => farmville-money-does-grow-on-trees
[post_title] => Farmville- Money Does Grow On Trees
[post_author] => 1
[post_date] => 2010-10-14 09:48:00
[year] => 2010
[month] => 10
)
[81] => stdClass Object
(
[slug] => advertising
[ID] => 1950
[post_name] => want-a-giga-pudding
[post_title] => Want a Giga Pudding?
[post_author] => 1
[post_date] => 2010-10-14 08:05:00
[year] => 2010
[month] => 10
)
[82] => stdClass Object
(
[slug] => advertising
[ID] => 1949
[post_name] => baby-bum-toaster
[post_title] => Baby Bum Toaster
[post_author] => 1
[post_date] => 2010-10-13 10:41:00
[year] => 2010
[month] => 10
)
[83] => stdClass Object
(
[slug] => advertising
[ID] => 1947
[post_name] => coca-cola-gives-back
[post_title] => Coca-Cola Gives Back!
[post_author] => 1
[post_date] => 2010-09-29 08:45:00
[year] => 2010
[month] => 9
)
[84] => stdClass Object
(
[slug] => campaign
[ID] => 1946
[post_name] => living-fully-with-health-wealth-and-happiness
[post_title] => Living Fully with Health, Wealth and Happiness
[post_author] => 1
[post_date] => 2010-09-28 02:14:00
[year] => 2010
[month] => 9
)
[85] => stdClass Object
(
[slug] => advertising
[ID] => 1945
[post_name] => please-buckle-up
[post_title] => Please Buckle Up!
[post_author] => 1
[post_date] => 2010-09-23 06:02:00
[year] => 2010
[month] => 9
)
[86] => stdClass Object
(
[slug] => greetings
[ID] => 1944
[post_name] => selamat-hari-raya-aidilfitri-and-happy-mid-autumn-festival
[post_title] => Selamat Hari Raya Aidilfitri and Happy Mid-Autumn Festival!
[post_author] => 1
[post_date] => 2010-09-21 06:11:00
[year] => 2010
[month] => 9
)
[87] => stdClass Object
(
[slug] => advertising
[ID] => 1942
[post_name] => mail-a-kitkat
[post_title] => Mail a KitKat!
[post_author] => 1
[post_date] => 2010-09-07 04:16:00
[year] => 2010
[month] => 9
)
[88] => stdClass Object
(
[slug] => advertising
[ID] => 1941
[post_name] => happy-53rd-birthday-malaysia
[post_title] => Happy 53rd Birthday, Malaysia!
[post_author] => 1
[post_date] => 2010-09-01 00:56:00
[year] => 2010
[month] => 9
)
[89] => stdClass Object
(
[slug] => insight
[ID] => 1940
[post_name] => pee-in-the-shower-seriously
[post_title] => Pee in the Shower, seriously.
[post_author] => 1
[post_date] => 2010-08-25 05:49:00
[year] => 2010
[month] => 8
)
[90] => stdClass Object
(
[slug] => video
[ID] => 1939
[post_name] => our-little-gift-of-hope
[post_title] => Our Little Gift of Hope
[post_author] => 1
[post_date] => 2010-08-24 02:31:00
[year] => 2010
[month] => 8
)
[91] => stdClass Object
(
[slug] => campaign
[ID] => 1938
[post_name] => the-gift-of-hope
[post_title] => The Gift of Hope
[post_author] => 1
[post_date] => 2010-08-22 18:19:00
[year] => 2010
[month] => 8
)
[92] => stdClass Object
(
[slug] => advertising
[ID] => 1936
[post_name] => old-spice-smell-like-a-man
[post_title] => Old Spice: Smell like a Man
[post_author] => 1
[post_date] => 2010-08-09 05:59:00
[year] => 2010
[month] => 8
)
[93] => stdClass Object
(
[slug] => branding
[ID] => 1933
[post_name] => logos-of-the-world
[post_title] => Logos of the World!
[post_author] => 1
[post_date] => 2010-07-09 02:42:00
[year] => 2010
[month] => 7
)
[94] => stdClass Object
(
[slug] => brands
[ID] => 1931
[post_name] => top-10-anti-aging-products-every-man-should-own-mens-health-foxnews-com
[post_title] => Top 10 Anti-Aging Products Every Man Should Own - Men's Health - FOXNews.com
[post_author] => 1
[post_date] => 2010-06-29 05:17:00
[year] => 2010
[month] => 6
)
[95] => stdClass Object
(
[slug] => social-media
[ID] => 1930
[post_name] => 1-per-view
[post_title] => £1 per view!
[post_author] => 1
[post_date] => 2010-05-17 02:22:00
[year] => 2010
[month] => 5
)
[96] => stdClass Object
(
[slug] => greetings
[ID] => 1929
[post_name] => its-peter-gans-birthday
[post_title] => it's Peter Gan's birthday!!!
[post_author] => 1
[post_date] => 2010-04-13 03:15:00
[year] => 2010
[month] => 4
)
[97] => stdClass Object
(
[slug] => campaign
[ID] => 1928
[post_name] => were-hiring
[post_title] => we're hiring!
[post_author] => 1
[post_date] => 2010-04-12 05:47:00
[year] => 2010
[month] => 4
)
[98] => stdClass Object
(
[slug] => greetings
[ID] => 1927
[post_name] => for-jayne-kennedy
[post_title] => for Jayne Kennedy
[post_author] => 1
[post_date] => 2010-04-11 17:39:00
[year] => 2010
[month] => 4
)
[99] => stdClass Object
(
[slug] => quotes
[ID] => 1925
[post_name] => ode-to-common-things-pablo-neruda
[post_title] => "Ode to Common Things" - Pablo Neruda
[post_author] => 1
[post_date] => 2010-04-09 07:55:00
[year] => 2010
[month] => 4
)
[100] => stdClass Object
(
[slug] => branding
[ID] => 1924
[post_name] => the-brand-quiz
[post_title] => The Brand Quiz
[post_author] => 1
[post_date] => 2010-03-31 09:59:00
[year] => 2010
[month] => 3
)
[101] => stdClass Object
(
[slug] => video
[ID] => 1923
[post_name] => appreciating-patience
[post_title] => appreciating patience!
[post_author] => 1
[post_date] => 2010-03-25 02:11:00
[year] => 2010
[month] => 3
)
[102] => stdClass Object
(
[slug] => branding
[ID] => 1922
[post_name] => brand-lessons-from-movies-avatar
[post_title] => Brand lessons from movies - AVATAR
[post_author] => 1
[post_date] => 2010-02-25 10:40:00
[year] => 2010
[month] => 2
)
[103] => stdClass Object
(
[slug] => greetings
[ID] => 1921
[post_name] => find-the-tiger-within-you-and-roar-this-year
[post_title] => Find the tiger within you and roar this year!
[post_author] => 1
[post_date] => 2010-02-11 02:28:00
[year] => 2010
[month] => 2
)
[104] => stdClass Object
(
[slug] => social-media
[ID] => 1920
[post_name] => paranormal-activity-%e2%80%93-a-case-study
[post_title] => Paranormal Activity – A Case Study
[post_author] => 1
[post_date] => 2010-01-27 11:46:00
[year] => 2010
[month] => 1
)
[105] => stdClass Object
(
[slug] => greetings
[ID] => 1919
[post_name] => the-definitive-guide-to-sticking-to-your-new-year%e2%80%99s-resolutions
[post_title] => The Definitive Guide to Sticking to Your New Year’s Resolutions
[post_author] => 1
[post_date] => 2010-01-19 03:38:00
[year] => 2010
[month] => 1
)
[106] => stdClass Object
(
[slug] => advertising
[ID] => 1918
[post_name] => life-lessons-from-an-ad-man
[post_title] => Life Lessons from an Ad Man
[post_author] => 1
[post_date] => 2010-01-18 10:13:00
[year] => 2010
[month] => 1
)
[107] => stdClass Object
(
[slug] => quotes
[ID] => 1917
[post_name] => roll-the-dice
[post_title] => Roll the Dice
[post_author] => 1
[post_date] => 2010-01-07 10:14:00
[year] => 2010
[month] => 1
)
[108] => stdClass Object
(
[slug] => greetings
[ID] => 1915
[post_name] => have-a-jolly-green-christmas
[post_title] => Have a Jolly Green Christmas!
[post_author] => 1
[post_date] => 2009-12-24 05:04:00
[year] => 2009
[month] => 12
)
[109] => stdClass Object
(
[slug] => video
[ID] => 1914
[post_name] => inglourious-basterds-another-movie-where-the-antagonist-stole-the-show
[post_title] => Inglourious Basterds: another movie where the antagonist stole the show.
[post_author] => 1
[post_date] => 2009-11-26 08:18:00
[year] => 2009
[month] => 11
)
[110] => stdClass Object
(
[slug] => branding
[ID] => 1913
[post_name] => the-keys-to-keeping-a-hot-brand-hot
[post_title] => The keys to keeping a hot brand 'hot'
[post_author] => 1
[post_date] => 2009-11-09 04:39:00
[year] => 2009
[month] => 11
)
[111] => stdClass Object
(
[slug] => branding
[ID] => 1912
[post_name] => what-a-perfect-brand-campaign
[post_title] => what a perfect brand campaign!
[post_author] => 1
[post_date] => 2009-10-21 03:58:00
[year] => 2009
[month] => 10
)
[112] => stdClass Object
(
[slug] => branding
[ID] => 1911
[post_name] => starbucks-via
[post_title] => Starbucks VIA
[post_author] => 1
[post_date] => 2009-10-01 03:55:00
[year] => 2009
[month] => 10
)
[113] => stdClass Object
(
[slug] => quotes
[ID] => 1910
[post_name] => desiderata
[post_title] => Desiderata
[post_author] => 1
[post_date] => 2009-09-29 07:24:00
[year] => 2009
[month] => 9
)
[114] => stdClass Object
(
[slug] => advertising
[ID] => 1909
[post_name] => blood-powered-lamp
[post_title] => Blood-powered Lamp!
[post_author] => 1
[post_date] => 2009-09-24 10:50:00
[year] => 2009
[month] => 9
)
[115] => stdClass Object
(
[slug] => branding
[ID] => 1908
[post_name] => so-long-prozac
[post_title] => so long, prozac!
[post_author] => 1
[post_date] => 2009-09-14 07:27:00
[year] => 2009
[month] => 9
)
[116] => stdClass Object
(
[slug] => advertising
[ID] => 1907
[post_name] => creating-hype
[post_title] => Creating Hype
[post_author] => 1
[post_date] => 2009-09-03 09:47:00
[year] => 2009
[month] => 9
)
[117] => stdClass Object
(
[slug] => uncategorized
[ID] => 1906
[post_name] => there-is-a-place-like-no-place-on-earth
[post_title] => There is a place, like no place on earth...
[post_author] => 1
[post_date] => 2009-09-03 03:02:00
[year] => 2009
[month] => 9
)
[118] => stdClass Object
(
[slug] => branding
[ID] => 1905
[post_name] => building-brands
[post_title] => Building Brands
[post_author] => 1
[post_date] => 2009-08-29 08:55:00
[year] => 2009
[month] => 8
)
[119] => stdClass Object
(
[slug] => social-media
[ID] => 1904
[post_name] => maru-the-cat-teaches-us-the-secret-to-viral
[post_title] => Maru The Cat Teaches Us The Secret To Viral
[post_author] => 1
[post_date] => 2009-08-28 03:57:00
[year] => 2009
[month] => 8
)
[120] => stdClass Object
(
[slug] => branding
[ID] => 1903
[post_name] => the-essence-of-luxury
[post_title] => The Essence of Luxury
[post_author] => 1
[post_date] => 2009-08-25 07:54:00
[year] => 2009
[month] => 8
)
[121] => stdClass Object
(
[slug] => uncategorized
[ID] => 1902
[post_name] => flu-pandemic
[post_title] => Flu Pandemic
[post_author] => 1
[post_date] => 2009-08-22 05:06:00
[year] => 2009
[month] => 8
)
[122] => stdClass Object
(
[slug] => advertising
[ID] => 1901
[post_name] => wwf-ads
[post_title] => WWF ads
[post_author] => 1
[post_date] => 2009-08-20 09:25:00
[year] => 2009
[month] => 8
)
[123] => stdClass Object
(
[slug] => quotes
[ID] => 1900
[post_name] => hell-hath-no-fury-like-a-woman-scorned
[post_title] => hell hath no fury like a woman scorned
[post_author] => 1
[post_date] => 2009-08-20 04:38:00
[year] => 2009
[month] => 8
)
[124] => stdClass Object
(
[slug] => uncategorized
[ID] => 1899
[post_name] => take-a-drive-to-funky-town
[post_title] => take a drive to funky town!
[post_author] => 1
[post_date] => 2009-08-12 04:46:00
[year] => 2009
[month] => 8
)
[125] => stdClass Object
(
[slug] => brands
[ID] => 1898
[post_name] => gotta-be-the-coolest-plane-youve-seen-or-what
[post_title] => gotta be the coolest plane you've seen or what?!
[post_author] => 1
[post_date] => 2009-08-12 04:30:00
[year] => 2009
[month] => 8
)
[126] => stdClass Object
(
[slug] => uncategorized
[ID] => 1897
[post_name] => help-prevent-swine-flu
[post_title] => Help Prevent Swine Flu.
[post_author] => 1
[post_date] => 2009-08-10 03:49:00
[year] => 2009
[month] => 8
)
[127] => stdClass Object
(
[slug] => insight
[ID] => 1896
[post_name] => charlie-bit-me
[post_title] => Charlie Bit Me!
[post_author] => 1
[post_date] => 2009-08-09 14:06:00
[year] => 2009
[month] => 8
)
[128] => stdClass Object
(
[slug] => video
[ID] => 1895
[post_name] => top-places-to-watch-great-minds-in-action
[post_title] => Top Places to Watch Great Minds in Action
[post_author] => 1
[post_date] => 2009-08-03 04:35:00
[year] => 2009
[month] => 8
)
[129] => stdClass Object
(
[slug] => advertising
[ID] => 1894
[post_name] => yasmin-ahmad-july-1-1958-july-24-2009
[post_title] => Yasmin Ahmad (July 1, 1958 - July 24, 2009)
[post_author] => 1
[post_date] => 2009-07-26 05:28:00
[year] => 2009
[month] => 7
)
[130] => stdClass Object
(
[slug] => insight
[ID] => 1893
[post_name] => foreverism
[post_title] => FOREVERISM
[post_author] => 1
[post_date] => 2009-07-22 14:51:00
[year] => 2009
[month] => 7
)
[131] => stdClass Object
(
[slug] => social-media
[ID] => 1892
[post_name] => social-networking-wars
[post_title] => Social Networking Wars
[post_author] => 1
[post_date] => 2009-07-22 11:52:00
[year] => 2009
[month] => 7
)
[132] => stdClass Object
(
[slug] => branding
[ID] => 1890
[post_name] => brand-whores
[post_title] => Brand Whores
[post_author] => 1
[post_date] => 2009-07-22 06:10:00
[year] => 2009
[month] => 7
)
[133] => stdClass Object
(
[slug] => branding
[ID] => 1889
[post_name] => why-brands-need-to-engage-in-social-conversation
[post_title] => Why Brands Need To Engage In Social Conversation
[post_author] => 1
[post_date] => 2009-07-18 07:14:00
[year] => 2009
[month] => 7
)
[134] => stdClass Object
(
[slug] => branding
[ID] => 1888
[post_name] => solutions-for-your-brand
[post_title] => Solutions for your Brand
[post_author] => 1
[post_date] => 2009-07-14 03:46:00
[year] => 2009
[month] => 7
)
[135] => stdClass Object
(
[slug] => branding
[ID] => 1887
[post_name] => what-i-learned-from-b-grade-alien-movies
[post_title] => what i learned from B-grade alien movies...
[post_author] => 1
[post_date] => 2009-07-09 08:44:00
[year] => 2009
[month] => 7
)
[136] => stdClass Object
(
[slug] => advertising
[ID] => 1886
[post_name] => a-few-good-creative-men
[post_title] => A Few Good (Creative) Men
[post_author] => 1
[post_date] => 2009-07-07 08:58:00
[year] => 2009
[month] => 7
)
[137] => stdClass Object
(
[slug] => branding
[ID] => 1885
[post_name] => mass-brand-extinction
[post_title] => Mass Brand Extinction
[post_author] => 1
[post_date] => 2009-07-07 04:29:00
[year] => 2009
[month] => 7
)
[138] => stdClass Object
(
[slug] => social-media
[ID] => 1884
[post_name] => 1884
[post_title] => Philips VS Anything
[post_author] => 1
[post_date] => 2009-07-06 07:14:00
[year] => 2009
[month] => 7
)
[139] => stdClass Object
(
[slug] => brands
[ID] => 1883
[post_name] => a-to-b-apples-rebuttal
[post_title] => A to B - apple's rebuttal
[post_author] => 1
[post_date] => 2009-07-06 05:52:00
[year] => 2009
[month] => 7
)
[140] => stdClass Object
(
[slug] => brands
[ID] => 2211
[post_name] => a-or-b-apple-or-blackberry-2
[post_title] => A or B- Apple or Blackberry
[post_author] => 1
[post_date] => 2009-07-01 09:08:00
[year] => 2009
[month] => 7
)
[141] => stdClass Object
(
[slug] => personal-brand
[ID] => 1881
[post_name] => michael-jackson-1958-2009
[post_title] => Michael Jackson: 1958-2009
[post_author] => 1
[post_date] => 2009-06-26 05:48:00
[year] => 2009
[month] => 6
)
[142] => stdClass Object
(
[slug] => personal-brand
[ID] => 1880
[post_name] => another-home-made-gem
[post_title] => Another home-made gem
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Tel.: +603 2283 2688
Email: petergan@gan4hire.com
