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The Logo Syndrome: The Deadliest of Diseases

The Logo Syndrome: The Deadliest of Diseases

Vikings wore horns on their helmets. Napoleon was a tiny man. Earthworms become two earthworms when you cut them in half. Do you know what links all these statements together? They are ALL common misconceptions. And I’ll tell you another great one; a logo makes a brand. Yes, this may come across as heresy, but [...]

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Say the Word.

Say the Word.

O.M.G… Guess what made the list of new words added to the Oxford English Dictionary? You’ll never guess, LOL. Let’s see, there’s sexting, which is, well, we’re pretty sure you know what that is, and if you don’t, then look it up in the dictionary because it’s there now! Weiner for the win! On to [...]

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Because Brands Are Only Human.

Because Brands Are Only Human.

  In the world of branding, there is nothing more important than connecting with your customers. These days, it isn’t as simple as stating your name, laying down the facts and hoping you get noticed because of your stylish, sophisticated packaging. You’ve got to have pizzazz, an edge, something that’s instantly recognisable, and all that [...]

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Is Your Brand a Blockbuster?

Is Your Brand a Blockbuster?

  It’s that time of the year again, when the Hollywood hype machine rolls out its biggest guns (or child wizards or emo vampires or GIANT FREAKING ROBOTS!) and movie magic turns on the heat in cinemas worldwide. Yes, the summer blockbuster season is here to take a bite out of your hard-earned money and [...]

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Logos of the World!

What’s in a logo? Why, everything the corporate identity stands for of course! Playing on the famous line by architect Mies van der Rohe’s “Less is More”, the logos through the link makes use of the most minimal shapes and forms whilst playing around with negative space. It’s one of those things that make you [...]

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