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Because Brands Are Only Human.

Because Brands Are Only Human.

  In the world of branding, there is nothing more important than connecting with your customers. These days, it isn’t as simple as stating your name, laying down the facts and hoping you get noticed because of your stylish, sophisticated packaging. You’ve got to have pizzazz, an edge, something that’s instantly recognisable, and all that [...]

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A Maze Worth Getting Lost In?

A Maze Worth Getting Lost In?

  In Greek mythology, Theseus entered the labyrinth of the Minotaur with a ball of string, which he used to find his way out after defeating the bull-headed behemoth. Fortunately (or unfortunately, if you know how the tale pans out) for him that maze wasn’t built by the experts at IKEA, or he would STILL [...]

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Be A Man; Do The Right Thing

Be A Man; Do The Right Thing

. On a bright Sunday morning in November 2011, Luo Yonghao, a popular Chinese blogger and owner of the Lauluo English Training School, stood in front of the Siemens headquarters in Beijing with a throng of protesters. Wielding sledgehammers, the group proceeded to destroy three refrigerators from the German brand. The reason? Luo and several [...]

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Can I Have Some Service Please?

Can I Have Some Service Please?

. Talking to each other while customers are waiting is not service. Pretending not to notice when a customer’s trying to wave you down is not service. Allowing a queue cutter to pay first is not service. Acting all bothered and disgruntled when your faults are pointed out (and it’s clear that you’re at fault) [...]

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What If Your Brand Got Criticised?

What If Your Brand Got Criticised?

  With social media like Facebook or Twitter, customers now can communicate directly to brands – in a one-to-one manner, instead of dropping their complaint or suggestion letter in a customer feedback box. An average Joe can now directly query, comment, praise or criticise the brands and get these feedbacks reciprocated – all in real [...]

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The Perfect Time To Get Emotional

The Perfect Time To Get Emotional

Festivals are the best time to break out inspiring, sometimes tear-jerking commercials somewhat pioneered by the sorely-missed, always-remembered Yasmin Ahmad and her celebrated Petronas epics. It’s arguably the only time truly emotionally-poignant, sell-free advertising truly …

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Burgers and Branding

Burgers and Branding

Just the other day, I was stuck a good three hours ahead of a football game at the national stadium. And like any starving Malaysian would, I got myself a Ramly burger from the many stalls set up. I couldn’t wait to sink my teeth into a juicy and succulent patty, wedged in between two [...]

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Coca-Cola Gives Back!

The Coca-Cola company has been around since the dawn of time, and has undergone many brand transformations. What struck a difference, was a campaign they did early this year. Coca-Cola gives back! An ordinary Coca-Cola vending machine was placed in a college campus, but it was actually more than a mere soft drink dispenser. From [...]

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so long, prozac!

As I was flipping through the latest ‘Designing the Brand Experience’ book, I couldn’t help staring at a spread for the longest time. I fell head over heels in love with this candy store in Barcelona called Happy Pills. The brand has an ingenious concept with one of the most innovative designs! Speaking of brands [...]

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What is your brand?

What does your brand stand for? What is your brand all about? What is your brand?Ok. Fine. You say your brand stands for that. Why should I believe you? Apple, the world’s fastest growing brand, stands for Innovation therefore everyone thinks Apple’s ‘cool’. Therefore Apple=Cool. People can’t articulate innovation but they can say cool when [...]

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