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Love’s Labour (Not) Lost

Love’s Labour (Not) Lost

‘Tis the season of adoring gazes, candlelit dinners and sweet nothings, and what better way to capture the essence of Valentine’s Day than to turn to that much-beloved maestro of verbose romance himself, Sir William Shakespeare. Let us, however, explore that most virulent of emotions through a digital lens (rose-tinted or otherwise), focused unwaveringly on [...]

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Listen. Listen. Listen. (And Many Times More.)

Listen. Listen. Listen. (And Many Times More.)

If you’ve not watched THAT video or been privy to the ensuing social media frenzy (how could you not?), then get caught up here. While not essential to the topic we’re discussing, it does put some things we’ll be touching on into perspective. Plus, it’ll give you fodder to come up with some exciting memes [...]

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The Real Score

The Real Score

Renowned personality psychologist Raymond Catell stated, “so powerful is the effect of music, that one is surprised to find in the history of psychology so little reference to the use of music.” Advertising plays on these psychologies to make a mark on consumers but when we speak of branding, why do so few companies go [...]

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Stop Faking It

Stop Faking It

The more I think about it, the more I find bad branding is equivalent to a fake smile. A badly thought-out campaign is like a sheepish grin that says “I don’t know what I’m doing either.” A horrible commercial where characters banter in a completely unreal, doesn’t-happen-in-real-life way is like one of those plasticky, frozen [...]

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Because Brands Are Only Human.

Because Brands Are Only Human.

  In the world of branding, there is nothing more important than connecting with your customers. These days, it isn’t as simple as stating your name, laying down the facts and hoping you get noticed because of your stylish, sophisticated packaging. You’ve got to have pizzazz, an edge, something that’s instantly recognisable, and all that [...]

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A Maze Worth Getting Lost In?

A Maze Worth Getting Lost In?

  In Greek mythology, Theseus entered the labyrinth of the Minotaur with a ball of string, which he used to find his way out after defeating the bull-headed behemoth. Fortunately (or unfortunately, if you know how the tale pans out) for him that maze wasn’t built by the experts at IKEA, or he would STILL [...]

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Be A Man; Do The Right Thing

Be A Man; Do The Right Thing

. On a bright Sunday morning in November 2011, Luo Yonghao, a popular Chinese blogger and owner of the Lauluo English Training School, stood in front of the Siemens headquarters in Beijing with a throng of protesters. Wielding sledgehammers, the group proceeded to destroy three refrigerators from the German brand. The reason? Luo and several [...]

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Can I Have Some Service Please?

Can I Have Some Service Please?

. Talking to each other while customers are waiting is not service. Pretending not to notice when a customer’s trying to wave you down is not service. Allowing a queue cutter to pay first is not service. Acting all bothered and disgruntled when your faults are pointed out (and it’s clear that you’re at fault) [...]

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What If Your Brand Got Criticised?

What If Your Brand Got Criticised?

  With social media like Facebook or Twitter, customers now can communicate directly to brands – in a one-to-one manner, instead of dropping their complaint or suggestion letter in a customer feedback box. An average Joe can now directly query, comment, praise or criticise the brands and get these feedbacks reciprocated – all in real [...]

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The Perfect Time To Get Emotional

The Perfect Time To Get Emotional

Festivals are the best time to break out inspiring, sometimes tear-jerking commercials somewhat pioneered by the sorely-missed, always-remembered Yasmin Ahmad and her celebrated Petronas epics. It’s arguably the only time truly emotionally-poignant, sell-free advertising truly …

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