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Stick to the Script, or Just Stick It.

Stick to the Script, or Just Stick It.

  A recent video circulating online depicts a real-life scene in an Air Asia aircraft where the in-flight safety announcement is presented in a, shall we say, rather refreshing manner. It’s classic off-the-cuff, everybody’s-doing-it-so-why-should-we rule-bending behaviour by a brand that’s pretty much known to not always play it by the (airline) book. The man behind [...]

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Duh. What’s That About Again?

Duh. What’s That About Again?

Hey remember that beer ad? You know, the one where hot men and women sit around DRINKING BEER? Yeah, you know the one. No, not that one, the OTHER one. Oh, yeah, that one has people by the beach DRINKING BEER. OK, never mind. Strike one. Let’s try something else. Laundry detergent. Yes, for washing [...]

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Say the Word.

Say the Word.

O.M.G… Guess what made the list of new words added to the Oxford English Dictionary? You’ll never guess, LOL. Let’s see, there’s sexting, which is, well, we’re pretty sure you know what that is, and if you don’t, then look it up in the dictionary because it’s there now! Weiner for the win! On to [...]

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Scooting On Thin Ice?

Scooting On Thin Ice?

It was recently announced, in the venerable Wall Street Journal, no less, that the new low-fare arm of Singapore Airlines is set to begin operations in mid-2012. The new entity, called Scoot, is touted as an attempt to “defend margins that have been chipped away by other low cost carriers like Jetstar and Air [...]

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The Clash of the Titans

The Clash of the Titans

Everyone loves a good battle. A showdown between two prodigious names, locked in an intense battle for supremacy. Take the Champions League final that took place last weekend, for example. Watched by a worldwide audience of approximately 300 million people, the stage was all set for what many deemed to be an epic clash between [...]

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Is Your Brand a Sitting Duck?

Is Your Brand a Sitting Duck?

If your only point of differentiation is price… If you’re still banking on features instead of value… If you’re working from claims instead of insights… If you don’t have a solid emotional platform… If you do not own a unique niche or conversation… If everything you do is a promotion… If you think that the [...]

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