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12 Brilliant Six Second Stories

12 Brilliant Six Second Stories

Have you ever heard of the elevator pitch? The term comes from a hypothetical scenario of accidentally meeting someone extremely important in an elevator. By being trapped in this box together only momentarily, how would you pitch an idea to them in an interesting yet brief manner – adding value to what you say, hoping [...]

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Naming Strategies: Science Or Horseplay?

Naming Strategies: Science Or Horseplay?

“What’s in a name? That which we call a rose By any other name would smell as sweet.” Shakespeare makes a strong case for naming strategies as he propounds the idea of Juliet’s inherent beauty despite her cursed last name. And there is a lot to learn from this thought experiment proposed by Big Will [...]

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The Antihero We Deserve

The Antihero We Deserve

The talk around town for the past few weeks has been about Uber Malaysia and the persecutions against it (Read more for details here). Uber is a ridesharing service that simply connects riders to drivers. When a user download the app and request for a ride, an Uber driver will answer the request and give [...]

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Extra! Extra! Read, Touch, Hear, Smell and Taste All About it!

Extra! Extra! Read, Touch, Hear, Smell and Taste All About it!

Hand it to a brand of coffee to surge life back into what was once thought of a dead medium. Part brand symbiosis, part explosive market penetration, Wonda Coffee teamed up with the News Straits Time to give us a reminder of why we’re in the creative business. In an already coffee-saturated culture filled with [...]

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The World’s True Local Brand

The World’s True Local Brand

You’re familiar with this brand since a child because your parents introduced them to you on the first day of school. You’ve worn them throughout your entire primary education years, be it black or white, laced or without. Like it or not, you have a relationship with this brand. Because of that, it was your [...]

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4 Things Your Brand Can Learn From Tinder

4 Things Your Brand Can Learn From Tinder

Our present lives at the moment have become so streamlined, it’s borderline ridiculous on how efficiently we live. From food delivery to our doorsteps, Amazon drone dispatch to our love lives; we have systematically overcome downtime and flung ourselves straight into the future. In regards to app-based love, nothing displays speed and proficiency like Tinder [...]

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Branding On The Ball: How PUMA Won The FIFA World Cup

Branding On The Ball: How PUMA Won The FIFA World Cup

The World Cup has finally reached an end and the champions have finally been crowned. Golden boots, gloves, and balls have all been awarded to outstanding players – but the winners of a very special trophy have been left unannounced. Major sporting events serve as the perfect platform for brands to take centre stage and [...]

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Of Fathers and Football

Of Fathers and Football

It couldn’t be more apt that the world’s greatest footballing event kicks-off in the same week we celebrate the world’s greatest heroes: fathers. There’s a special brand of love a father shares with his son. And more often than not, this love revolves around sports – the most famous one being football. With the 2014 [...]

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Brands Are Personalities, Personalities Have Beliefs

Brands Are Personalities, Personalities Have Beliefs

It is very rare for brands to stand up for a belief system – and for good reason. As an entity whose sole purpose is to maximise profit, alienating your potential market over a set of ideas can prove detrimental. Take Starbucks for instance, a staunch supporter of gay marriage. Since taking their stand in [...]

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BIG’s Ingredient For Successful Branding

BIG’s Ingredient For Successful Branding

“There’s no breakfast, lunch, dinner nor supper in Malaysia. Malaysians only have ‘Makan’ time and it starts the moment Malaysians open their eyes and ends when they fall asleep.” That’s what an Australian acquaintance of mine jokingly said about Malaysians’ love for food. The BIG Group has found a way to captivate and sustain Malaysians’ [...]

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