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5 Questions To Ask When Searching For The Right Agency

5 Questions To Ask When Searching For The Right Agency

So you’ve set out to find a branding/advertising agency to help you communicate your story that you’ve been dying to tell. This alone is usually a major decision to make but with so many agencies out there, how do you make the right choice? From boutique agencies, to multi-national corporations, each outfit has something special [...]

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Does Your Brand Have What It Takes to Ride the Meme Wave?

Does Your Brand Have What It Takes to Ride the Meme Wave?

The Internet today is a culmination of cultural phenomena that our society experiences in today’s digital age; and out of the many, one in particular sticks out like a sore thumb – memes. If you don’t already know, memes are basically viral trending photos, animations, videos or behaviors that are individually adapted to reflect the [...]

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Everything You Think You Know About Men & Women Is Invalid

Everything You Think You Know About Men & Women Is Invalid

When filling out those time consuming feedback forms at restaurants that want to know how to ‘serve you better’ or even online surveys that require a whole page inquiring about your age, race and sex – the level of annoyance I feel build up inside me is a clear indication that individualism and identity has [...]

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Malaysia’s Top 5 Most Impactful Ads of 2014

Malaysia’s Top 5 Most Impactful Ads of 2014

2014 was nothing short of a whirlwind year! For Malaysia as a whole, it definitely did feel as though there were more downs than ups – with a literal whirlwind to boot. The way the year panned out, what with aviation tragedies one after another, and east coast floods of biblical proportions, it should give [...]

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The Taipei IOI Project

The Taipei IOI Project

Cross-branding is often times a beneficial exercise. Take two powerful brands, partner them up, and voila, you’ve got yourself a megazord partnership with twice the support. Recently, IOI Properties Group announced their acquisition of a 37.17% managing stake in Taipei Financial Center Corp, which owns Taipei 101, for a whopping RM2.74 billion. We couldn’t help [...]

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#BreakTheInternet: Malaysian Edition

#BreakTheInternet: Malaysian Edition

Kim Kardashian’s derriere has the ability to break a lot of things – but never did we think it could break the Internet. Yet it did. Cyberspace was frantic with the release of her photo spread for Paper Magazine’s Winter 2014 issue. And although it isn’t something we haven’t seen before, something about the image [...]

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Why Should Your Big Idea Be Funded? Let Your Branding Answer That!

Why Should Your Big Idea Be Funded? Let Your Branding Answer That!

“Don’t have enough funds to establish your own startup? Crowdfund it,” replied my friend while we were discussing the financial hurdles of establishing my own startup company. Arguably the fastest and easiest way to fund your startup, crowdfunding is essentially an online fundraising campaign. An interested party present their big idea on a crowdfunding website [...]

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Starting Your Own Business? What’s The Point!

Starting Your Own Business? What’s The Point!

In my personal experience, I have found that when conversing with anyone long enough, there is a very high chance you will soon hear him or her say that one common and infamous statement: “My plan is to run my own business one day.” Always curious, I counter with; “That’s great! What do you plan [...]

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Top 3 Iconic Logos That Don’t Belong To Any Brands

Top 3 Iconic Logos That Don’t Belong To Any Brands

If you are reading this, then like us, you are probably bombarded with logos and icons every single day of your life. Some of these images are instantly recognizable while others are a little more ambiguous. The recognizable ones, like your swooshes and half-finished apples, have become ingrained in our psyche only because millions of [...]

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12 Brilliant Six Second Stories

12 Brilliant Six Second Stories

Have you ever heard of the elevator pitch? The term comes from a hypothetical scenario of accidentally meeting someone extremely important in an elevator. By being trapped in this box together only momentarily, how would you pitch an idea to them in an interesting yet brief manner – adding value to what you say, hoping [...]

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