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Ghost Brands: I Feel A Presence

Ghost Brands: I Feel A Presence

We hope you have your incense, food and joss paper ready, boils and ghouls – the Hungry Ghost Festival is currently upon us. As we approach the middle of the Ghost Month, we are now submerged in the ‘what-was’ more than ever, with our pasts walking among us in the form of spirits. With the [...]

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Making Everyday Life, Sexy

Making Everyday Life, Sexy

Some say that advertising is only for the big and brave. It’s for the Steve Jobs’ and the Carlsbergs of the world, with their 3D effects, inspiring set designs and dubstep samples; they’re capable of crippling any form of competition that even dare. Well I would like to say otherwise and I’ll tell you why! [...]

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The Royal Baby Effect

The Royal Baby Effect

  As you may have heard, the world welcomed a royal baby this week! And judging by the throngs of reporters, photographers and random well-wishers that waited eagerly to catch a glimpse of the baby prince – it’s a pretty big deal. “Is it a boy or a girl?” “What will the baby’s name be?” [...]

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You’ve Received One New Message.

You’ve Received One New Message.

Like most of us in the advertising and branding world, we’d like to think of ourselves as somewhat a troupe of artists – creating works of art that drip with hidden meanings and raw emotion, allowing the selected audience that we’ve handpicked ourselves to decipher our Salvador Dalí-like masterpieces. Okay, I admit, that statement is [...]

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“Going Digital” Misconceptions: Part #4 – Negative Feedback is Detrimental

“Going Digital” Misconceptions: Part #4 – Negative Feedback is Detrimental

*You are now reading Part #4 of our “Going Digital”: Misconception series. Check out Part 1 , 2 and 3! One of the biggest fears many brands face when “going digital” is the influx of complaints and negative comments. That fear, however, is expected. But so is criticism – as no brand, or anything in this world [...]

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“Going Digital” Misconceptions: Part #3

“Going Digital” Misconceptions: Part #3

*You are now reading Part #3 of our “Going Digital”: Misconception series. If you haven’t read Part 1 and 2,  we suggest you do so. In this week’s “Going Digital” Misconception series, we would like to address a sentiment that many brands seem to share: “I see no point in going digital. There will be [...]

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Is There Really No One Else For Your Brand?

Is There Really No One Else For Your Brand?

There is an issue I would like to address that has plagued the screens and papers for too long now. It is a growing problem in the advertising world, which I would like to appropriately label: the easy-way-out epidemic. I am referring to the recycled brand ambassadors that are currently plastered around town, who seem [...]

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Memorable Advertising: Coming To A Cinema Near You

Memorable Advertising: Coming To A Cinema Near You

This was a rough week for everybody, Malaysians and non-Malaysians alike. As the date we all marked in our calendars drew closer and closer, the nail-biting tension was almost too much to bear. With suspense at an all-time high and reaching its critical limits, it finally happened – Iron Man 3 was finally released. I [...]

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“Going Digital” Misconceptions: Part #2

“Going Digital” Misconceptions: Part #2

*You are now reading Part #2 of our “Going Digital”: Misconception series. If you haven’t read Part 1, we suggest you do so. We understand that due to a general lack of trust and familiarity with the medium, many brands work on a tight and limited digital budget – if any is given at all. Worse yet, there are just so many [...]

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The Logo Syndrome: The Deadliest of Diseases

The Logo Syndrome: The Deadliest of Diseases

Vikings wore horns on their helmets. Napoleon was a tiny man. Earthworms become two earthworms when you cut them in half. Do you know what links all these statements together? They are ALL common misconceptions. And I’ll tell you another great one; a logo makes a brand. Yes, this may come across as heresy, but [...]

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