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Monkey Lines for a Monkey Year

Monkey Lines for a Monkey Year

A New Chinese Lunar Year approaches, but there is barely any whisper made by the year’s animal zodiac. It may not be Chinese New Year yet, but not having a lead up to the celebrations unfolding on the 8th of February, kinda makes the hype non-existent. However, we are thankful there is a Monkey King [...]

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Sharing Is The New Buying

Sharing Is The New Buying

“Reduce, reuse and recycle” – The 3 R’s chant that everybody were taught to know and are familiar with since going to school as a child. It’s definitely a great way to save the environment! But what if we bring that mantra to a whole new level? In the business world, it’s likened to sharing [...]

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The Unorthodox Adventure of Louis Vuitton

The Unorthodox Adventure of Louis Vuitton

Once upon a time, a man decided to seek solitude by venturing onto an island that has long been forsaken by the forces of civilization. As he takes a long dwindling walk by the sullen beach, he stumbles upon a cavern, a misbegotten mystery long lost from the histories of man. He had to battle [...]

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When Two Is Better Than One

When Two Is Better Than One

Good things come to those who wait, but better things come to those who don’t. And especially when they work in pairs. Co-branding, or brand collaborations occur when two brands or companies combine and work together to create a unique product or service. It allows brands to leverage and reinforce the power and value of [...]

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Top Branding Experiences Of 2015

Top Branding Experiences Of 2015

2015 is coming to an end and we have begun flailing their arms around, breathing in the happiness that floats within the air, reminiscing the 365 days we’ve done and dusted, and start discussing with anticipation about the possibilities in 2016. While doing so, our subconscious is bringing forward the life lessons we’ve learnt and [...]

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Adding The Human Touch To Your Brand

Adding The Human Touch To Your Brand

If you think that companies are big just because they have always been big since the beginning, well you might just be in for a surprise. Whether it’s zero to hero or rags to riches, most giant corporations in the world have their humble beginnings before making it big in the scene. Not too long [...]

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Branding in the e-Sports arena

Branding in the e-Sports arena

E-Sports has been around ever since the South Koreans went gaga over Starcraft 2, where they even dedicated a cable television channel just for the game. And slowly it gained traction in Europe, and later capitalized by the Americans. From there, the whole world began to wonder as to what these kids are doing, watching [...]

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Fishy Tales: The Rise Of Salmon Sushi

Fishy Tales: The Rise Of Salmon Sushi

When I mention sushi, what do you think of? I’m sure it’s the same for everyone: A thick juicy slice of dazzling orange salmon perched on a pure white bed of sugared rice.  But you’d be surprised that this wasn’t always the case. Salmon only swam its way onto the sushi menu in 1995 by [...]

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Trending Now: Personalised Branding

Trending Now: Personalised Branding

We live in a marketing saturated world, where each brand wanting to stand out from the crowd, if not catapulting to the top, and ultimately being able to influence consumer purchasing decisions. The concept of branding made its mark during the Industrial Revolution and it has since changed with the times, more so in the [...]

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Awakening The Force In Your Brand

Awakening The Force In Your Brand

How many times have you come across a Star Wars cross-branding ad? If you’ve been around since the first film aired, you probably have come across thousands of them! Once again, the heroes from a long time ago, in a galaxy far far away, are returning to the big screen. It’s been 10 years since [...]

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