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Memorable Advertising: Coming To A Cinema Near You

Memorable Advertising: Coming To A Cinema Near You

This was a rough week for everybody, Malaysians and non-Malaysians alike. As the date we all marked in our calendars drew closer and closer, the nail-biting tension was almost too much to bear. With suspense at an all-time high and reaching its critical limits, it finally happened – Iron Man 3 was finally released. I [...]

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“Going Digital” Misconceptions: Part #2

“Going Digital” Misconceptions: Part #2

*You are now reading Part #2 of our “Going Digital”: Misconception series. If you haven’t read Part 1, we suggest you do so. We understand that due to a general lack of trust and familiarity with the medium, many brands work on a tight and limited digital budget – if any is given at all. Worse yet, there are just so many [...]

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The Logo Syndrome: The Deadliest of Diseases

The Logo Syndrome: The Deadliest of Diseases

Vikings wore horns on their helmets. Napoleon was a tiny man. Earthworms become two earthworms when you cut them in half. Do you know what links all these statements together? They are ALL common misconceptions. And I’ll tell you another great one; a logo makes a brand. Yes, this may come across as heresy, but [...]

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“Going Digital” Misconceptions: Part #1

“Going Digital” Misconceptions: Part #1

*You are now reading Part #1 of our “Going Digital”: Misconception series We understand that the digital revolution has not been easy on many brands. After all, it is tough to commit to something that is fairly new. Misconceptions tend to happen and here is one we’d like to clarify today, for the sake of [...]

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3 Ways To Get Noticed

3 Ways To Get Noticed

Let’s face it. Brands out there all want to be the next big thing. We all want to be talked about and we all want the glory that comes with it. Usually, this is executed in a way that shocks the audience by pushing the envelope, resulting in provocative ads laced with sexual connotations. But [...]

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ACT Now

ACT Now

  Online marketing can be confusing, but it isn’t as a big a conundrum as many conventional marketers believe it to be. In the book The Zen of Social Media Marketing, online marketing is broken down into three clear, distinct components, identified using the acronym ACT. A is for Attract. Flag down users, get attention, [...]

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Love’s Labour (Not) Lost

Love’s Labour (Not) Lost

‘Tis the season of adoring gazes, candlelit dinners and sweet nothings, and what better way to capture the essence of Valentine’s Day than to turn to that much-beloved maestro of verbose romance himself, Sir William Shakespeare. Let us, however, explore that most virulent of emotions through a digital lens (rose-tinted or otherwise), focused unwaveringly on [...]

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Listen. Listen. Listen. (And Many Times More.)

Listen. Listen. Listen. (And Many Times More.)

If you’ve not watched THAT video or been privy to the ensuing social media frenzy (how could you not?), then get caught up here. While not essential to the topic we’re discussing, it does put some things we’ll be touching on into perspective. Plus, it’ll give you fodder to come up with some exciting memes [...]

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Date Your Customers To Win Them Over

Date Your Customers To Win Them Over

Well, not really. But act like you are! As a brand, you should engage with your customers like a newly found love, still in the ether of its honeymoon period. Our attention span, as a species is getting shorter and shorter and you can blame it on the Internet, TV commercials or ADHD but it [...]

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Why The End Of The World Could Be Good For Your Brand

Why The End Of The World Could Be Good For Your Brand

More than Christmas and the New Year itself, the apocalyptic prediction of the Mayan Civilisation is stealing the show. Sales of canned goods are skyrocketing and everyday citizens are sending personal emails to top professors and even NASA scientists to seek clarity and evidence of such a predicament. But businesses know no fear. So in [...]

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