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The Blame Game: Is Myvi In The Wrong?

The Blame Game: Is Myvi In The Wrong?

It has been a dismal week in Malaysia as the DUKE tragedy has not only outraged the nation but highlighted severe problems with our driving culture as well as created vigilantes of our own who took matters into their own hands. Occurring on the morning of the 3rd of May, two Myvi drivers who were [...]

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The Mother Of Brands

The Mother Of Brands

Mother’s day is just around the corner and we are all very excited to celebrate the queen of our hearts. Once a year, we get to dedicate a day to the noble and queenly vocation of motherhood. Although we believe that nothing comes close to the embracing warmth of a mother’s love, we also believe [...]

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How Boxing Made Me Believe In Branding

How Boxing Made Me Believe In Branding

I wouldn’t particularly call myself a sports fan in the slightest. Jaded by the onslaught of footie back-and-forth and child-like banter, sports to me much resembled organised crime. Organised in the sense that teams didn’t represent pride, honour or even geography anymore. The best players just belonged to the richest teams, where contenders were traded [...]

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Meet and Greet Our Celebrity Billboards

Meet and Greet Our Celebrity Billboards

Here at The Bullet, we’re constantly reminding you that your brand needs to have a personality. You need to know how your brand speaks, what clothes it would wear, what car it would drive or even what music it would listen to. Only then would you get a fully fleshed out brand that your consumers [...]

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Brands That Really Shouldn’t Have Branched Out

Brands That Really Shouldn’t Have Branched Out

As a brand, we all strive to be the very best, to climb to the top of that overly competitive anthill and to finally be recognised as masters of our craft. But once we’ve plateaued, where do we go from here? It’s called diversification; and it’s a big and scary word. It can lead to much [...]

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Abbreviated M’Sia

Abbreviated M’Sia

If you were at all familiar with the beautiful nation of Malaysia, you would have wondered whether the name of our country had anything to do with the word “malaise”. It is apparent that we are a nation that loves to cut corners. From the materials we use in our infrastructure to utter disregard of [...]

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How To Brand Your Very Own Day

How To Brand Your Very Own Day

The day after April Fools’, when the dust had settled and we finally confirmed that GST wasn’t actually the most elaborate prank played by a country onto its citizens; we here at The Bullet took a step back and asked ourselves: How DID April Fools’ become such a worldwide phenomenon? And can one really brand [...]

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Seriously, How Is Junk Food Still A Thing?

Seriously, How Is Junk Food Still A Thing?

As the general public have repeatedly voiced their distaste for overly processed, chemically infused, heart stopping, diabetes inducing foods, one thing is evidently clear – the people have spoken and we’re kicking JUNK out. Yes, healthy living and fitness have grown to be more than being just a phase or another box to tick during [...]

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Great Branding: Made in Chinatown

Great Branding: Made in Chinatown

Did you know that there’s a Chinatown in almost every major city across the globe, with the earliest having emerged from as early as the 1500s? It all started when a mass emigration known as the Chinese Diaspora took place, where thousands of Chinese fled mainland China due to wars, starvation and invasion from foreign [...]

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Is Your Brand Black & Blue OR White & Gold?

Is Your Brand Black & Blue OR White & Gold?

The photo of the dress by Roman Originals has taken the Internet by storm recently, flooding social media sites and becoming the headline of news portals around the world. While the actual dress is blue and black, the photo itself was a rare occurrence as it found a unique perceptual visual boundary that was able [...]

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