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The Taipei IOI Project

The Taipei IOI Project

Cross-branding is often times a beneficial exercise. Take two powerful brands, partner them up, and voila, you’ve got yourself a megazord partnership with twice the support. Recently, IOI Properties Group announced their acquisition of a 37.17% managing stake in Taipei Financial Center Corp, which owns Taipei 101, for a whopping RM2.74 billion. We couldn’t help [...]

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#BreakTheInternet: Malaysian Edition

#BreakTheInternet: Malaysian Edition

Kim Kardashian’s derriere has the ability to break a lot of things – but never did we think it could break the Internet. Yet it did. Cyberspace was frantic with the release of her photo spread for Paper Magazine’s Winter 2014 issue. And although it isn’t something we haven’t seen before, something about the image [...]

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Why Should Your Big Idea Be Funded? Let Your Branding Answer That!

Why Should Your Big Idea Be Funded? Let Your Branding Answer That!

“Don’t have enough funds to establish your own startup? Crowdfund it,” replied my friend while we were discussing the financial hurdles of establishing my own startup company. Arguably the fastest and easiest way to fund your startup, crowdfunding is essentially an online fundraising campaign. An interested party present their big idea on a crowdfunding website [...]

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Starting Your Own Business? What’s The Point!

Starting Your Own Business? What’s The Point!

In my personal experience, I have found that when conversing with anyone long enough, there is a very high chance you will soon hear him or her say that one common and infamous statement: “My plan is to run my own business one day.” Always curious, I counter with; “That’s great! What do you plan [...]

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Top 3 Iconic Logos That Don’t Belong To Any Brands

Top 3 Iconic Logos That Don’t Belong To Any Brands

If you are reading this, then like us, you are probably bombarded with logos and icons every single day of your life. Some of these images are instantly recognizable while others are a little more ambiguous. The recognizable ones, like your swooshes and half-finished apples, have become ingrained in our psyche only because millions of [...]

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12 Brilliant Six Second Stories

12 Brilliant Six Second Stories

Have you ever heard of the elevator pitch? The term comes from a hypothetical scenario of accidentally meeting someone extremely important in an elevator. By being trapped in this box together only momentarily, how would you pitch an idea to them in an interesting yet brief manner – adding value to what you say, hoping [...]

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Naming Strategies: Science Or Horseplay?

Naming Strategies: Science Or Horseplay?

“What’s in a name? That which we call a rose By any other name would smell as sweet.” Shakespeare makes a strong case for naming strategies as he propounds the idea of Juliet’s inherent beauty despite her cursed last name. And there is a lot to learn from this thought experiment proposed by Big Will [...]

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The Antihero We Deserve

The Antihero We Deserve

The talk around town for the past few weeks has been about Uber Malaysia and the persecutions against it (Read more for details here). Uber is a ridesharing service that simply connects riders to drivers. When a user download the app and request for a ride, an Uber driver will answer the request and give [...]

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Extra! Extra! Read, Touch, Hear, Smell and Taste All About it!

Extra! Extra! Read, Touch, Hear, Smell and Taste All About it!

Hand it to a brand of coffee to surge life back into what was once thought of a dead medium. Part brand symbiosis, part explosive market penetration, Wonda Coffee teamed up with the News Straits Time to give us a reminder of why we’re in the creative business. In an already coffee-saturated culture filled with [...]

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The World’s True Local Brand

The World’s True Local Brand

You’re familiar with this brand since a child because your parents introduced them to you on the first day of school. You’ve worn them throughout your entire primary education years, be it black or white, laced or without. Like it or not, you have a relationship with this brand. Because of that, it was your [...]

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