Invent

ganforhire branding blog

Slider by IWEBIX

Is Your Brand Black & Blue OR White & Gold?

Is Your Brand Black & Blue OR White & Gold?

The photo of the dress by Roman Originals has taken the Internet by storm recently, flooding social media sites and becoming the headline of news portals around the world. While the actual dress is blue and black, the photo itself was a rare occurrence as it found a unique perceptual visual boundary that was able [...]

Read more...


Is Your Brand Overloading On The Info?

Is Your Brand Overloading On The Info?

Human beings as a society have always been hungry for knowledge; mankind thrives on information, which is what brought us this far in the first place. Regardless if its information about the closest fast food restaurant or the astrophysics equation for gravity, almost anyone can gain access to this vast wealth of information by simply [...]

Read more...


Time to Tweet Your Brand And Make It Work!

Time to Tweet Your Brand And Make It Work!

Two weeks ago, our friends in the United States of America had their annual Super Bowl, a great American pastime broadcasted live to the entire world. This year’s Super Bowl just happened to be the most watched game in history, which meant that everything that was aired was exposed to more than 106 million eyeballs. [...]

Read more...


Of Pandas and Marketing

Of Pandas and Marketing

Pandas! Pandas everywhere! All 1,600 of them, travelling through Malaysia, bringing attention to the bear’s plight and the art of creative conservation, courtesy of World Wildlife Fund (WWF). Its impact has been nothing short of pandemic (I had to refrain from being punny). All papier-mâché pandas have been sold at RM150 a pop, with proceeds [...]

Read more...


5 Questions To Ask When Searching For The Right Agency

5 Questions To Ask When Searching For The Right Agency

So you’ve set out to find a branding/advertising agency to help you communicate your story that you’ve been dying to tell. This alone is usually a major decision to make but with so many agencies out there, how do you make the right choice? From boutique agencies, to multi-national corporations, each outfit has something special [...]

Read more...


Does Your Brand Have What It Takes to Ride the Meme Wave?

Does Your Brand Have What It Takes to Ride the Meme Wave?

The Internet today is a culmination of cultural phenomena that our society experiences in today’s digital age; and out of the many, one in particular sticks out like a sore thumb – memes. If you don’t already know, memes are basically viral trending photos, animations, videos or behaviors that are individually adapted to reflect the [...]

Read more...


Everything You Think You Know About Men & Women Is Invalid

Everything You Think You Know About Men & Women Is Invalid

When filling out those time consuming feedback forms at restaurants that want to know how to ‘serve you better’ or even online surveys that require a whole page inquiring about your age, race and sex – the level of annoyance I feel build up inside me is a clear indication that individualism and identity has [...]

Read more...


Malaysia’s Top 5 Most Impactful Ads of 2014

Malaysia’s Top 5 Most Impactful Ads of 2014

2014 was nothing short of a whirlwind year! For Malaysia as a whole, it definitely did feel as though there were more downs than ups – with a literal whirlwind to boot. The way the year panned out, what with aviation tragedies one after another, and east coast floods of biblical proportions, it should give [...]

Read more...


The Taipei IOI Project

The Taipei IOI Project

Cross-branding is often times a beneficial exercise. Take two powerful brands, partner them up, and voila, you’ve got yourself a megazord partnership with twice the support. Recently, IOI Properties Group announced their acquisition of a 37.17% managing stake in Taipei Financial Center Corp, which owns Taipei 101, for a whopping RM2.74 billion. We couldn’t help [...]

Read more...


#BreakTheInternet: Malaysian Edition

#BreakTheInternet: Malaysian Edition

Kim Kardashian’s derriere has the ability to break a lot of things – but never did we think it could break the Internet. Yet it did. Cyberspace was frantic with the release of her photo spread for Paper Magazine’s Winter 2014 issue. And although it isn’t something we haven’t seen before, something about the image [...]

Read more...

Let's Chat
Contact us

You can reach us in many ways. Just dial or email us.

  • user_whiteNo 12, Jalan Abdullah, Bangsar
    59000 Kuala Lumpur, Malaysia
  • speech_whiteTel.: +603 2283 2688
  • speech_whiteFax: +603 2283 4740
  • mail_whiteEmail: petergan@gan4hire.com
  • speech_whiteSkype: petergan4hire

Visit also our social profiles:

Scroll to top