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Be Don Draper.

Or well, someone LIKE him. We’re talking about suave, confident individuals (men and women, we’re not sexist!) who are able to think on their feet and create extraordinary results with their powers of persuasion. Individuals who are attuned to what people want, and the best way to build a relationship with them. As a Brand [...]

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Life Lessons from an Ad Man

This was just an inspirational talk that discusses issues from a unique point of view. The story about improving the train journey between London and Paris was particularly insightful, in my opinion. Throughout our lives, we need to focus more on quality over speed or convenience. When there’s life lessons to learn, I say you’ll [...]

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Building Brands

I’m sitting in the office on a Saturday. It’s 5pm and I’m procrastinating. I have got to complete my week’s tasks before I rush off to catch a flight to Phuket, or else return to the office at the risk of being set aflame by angry colleagues. Anyway. I recently went to a talk where [...]

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Yasmin Ahmad (July 1, 1958 – July 24, 2009)

It all happened too soon. It was only a couple of days ago, when she collapsed from a stroke that I was scowling at my friends for spreading false news that she was dead. Now, she’s really gone. She was an extraordinary person whose movies have touched me in a way unimaginable. She was a [...]

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Two halves of the value fraction

By Seth Godin In a down economy, marketers fret a lot about price. We think that since times are tough, people care about price and nothing but price. Of course, people actually care more about value. They care about value more than they used to because they can’t afford to overpay, they don’t want to [...]

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