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Mom’s Brand Of Love

Mom’s Brand Of Love

I don’t know how mothers do it. I don’t think anyone does, maybe not even mothers themselves. They’ve got the sort of love that’s too big for words and need not be understood. The sort that is patient with the demanding, wailing kid in a toy store and is able to put up with a [...]

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Duh. What’s That About Again?

Duh. What’s That About Again?

Hey remember that beer ad? You know, the one where hot men and women sit around DRINKING BEER? Yeah, you know the one. No, not that one, the OTHER one. Oh, yeah, that one has people by the beach DRINKING BEER. OK, never mind. Strike one. Let’s try something else. Laundry detergent. Yes, for washing [...]

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Is Your Brand Becoming Anti-Social?

Is Your Brand Becoming Anti-Social?

It’s ironic, but even as social media becomes a prevalent part of our everyday existence, playing an integral role in our lives and shaping the very fabric of our society, it’s also giving birth to behaviour that’s in direct opposition to its name. Its very name is a potential source for trouble, simply because Social [...]

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Is Your Brand a Knock-Out?

Is Your Brand a Knock-Out?

The recent KFC customer assault fiasco has highlighted, among other things, the lack of good service culture, the effects of poorly-implemented CRM initiatives, the pitfalls of low emphasis on brand training, the overwhelming viral impact of negative press, and, for one brand, the opportunity to hit below the belt or punch beyond its weight, depending [...]

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How’s Your Brand Spreading the Love?

How’s Your Brand Spreading the Love?

Valentine’s Day may be over and done with, but there’s always residual love in the air for those who want it to last just that little bit longer. Cupid’s arsenal has expanded over the years, even more so with the advent of ever-evolving online and mobile technology. Flowers, chocolates and expensive dinners are all well [...]

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Can You Annoy Yourself into the Hearts of Your Customer?

Can You Annoy Yourself into the Hearts of Your Customer?

Friday, Friday, getting down on Friday… Love her or hate her, Rebecca Black has annoyed herself into the public consciousness with her infectious hit “Friday”, which has turned into a party anthem of sorts for teens and tweens around the world while simultaneously turning off most of the adult population. Taking Ms. Black as an [...]

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Sometimes The Best Thing To Do, Is To Do Nothing At All

Sometimes The Best Thing To Do, Is To Do Nothing At All

Is your brand getting shut down for something that is out of your control? Do you work for an industry that the public just doesn’t seem fit? And we’re not talking about anything illegal here. For years, cigarettes, alcohol and other products that promote ‘an unhealthy’ lifestyle, has been under siege! These are ..

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Is Your Brand All Style and No Substance?

Is Your Brand All Style and No Substance?

“What really decides consumers to buy or not to buy is the content of your advertising, not its form.”– David Ogilvy The very same can be said about branding. Branding is, by layman’s tendency to misunderstand it, a process of giving your brand an identity, which usually consists of a stylish logo you are proud enough to [...]

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Enough About Me, Let’s Talk About You.

Enough About Me, Let’s Talk About You.

“We’re the best solution to all your networking problems.” “We are the country’s No. 1 telecommunications operator.” “We believe that the most effective way of overcoming inefficiency is to fully automate your systems.” We, we, we. Me, me, me. Self-centered much? A little bit is great for informing, educating and enlightening consumers about what you [...]

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Is Advertising As We Know It Truly Dead?

Is Advertising As We Know It Truly Dead?

The conventional route to advertising revolves around brands telling consumers how their products and services could make their lives bigger, better, healthier, wealthier, more productive, more enriching, more stylish, more this and that and all that jazz. Somewhere along the way, advertising became a mouthpiece for brands to trumpet their achievements, their life-changing benefits, their [...]

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