Happy New Year 2019! To kick you off on the right foot and help you really connect to your customers this year, here are 9 branding and marketing trends and strategies you might want to keep in mind when devising your plans. Without further ado, in 2019 you should: Think Instagram Visual marketing will always […]
Millennials will finally enjoy a spotlight shift after years of analysis, disparaging headlines and collective handwringing from previous generations. Generation Z are born after 1995, and they will be graduating college and joining the workforce soon, hold great influence and buying power. So its probably handy to get to know Generation Z a bit better. Here […]
When filling out those time consuming feedback forms at restaurants that want to know how to ‘serve you better’ or even online surveys that require a whole page inquiring about your age, race and sex – the level of annoyance I feel build up inside me is a clear indication that individualism and identity has […]
The World Cup craze has been going on for just under three weeks and has reached fever pitch this week. The world’s largest single sporting event, hosted in Russia this year, has been hailed as one of the most unexpected games ever because of its surprise wins from fresh new countries who beat stalwart champions […]
The World Cup is possibly the one current event that manages to unite not just a country, but the entire world. There’s just something about the Beautiful Game that fosters a feeling of brotherhood among people who may want to have nothing to do with each other on regular days. And with billions tuning into […]
Every Raya, we look forward to the same things : Balik kampung, rendang tok, main mercun, the meriah feeling, new clothes, asking for forgiveness from our nearest and dearest, and just enjoying the general feeling of joy and togetherness, surrounded by our family and friends. But every Raya is also a new opportunity for certain […]
Recently in the cinema, we were mildly bemused to see one phone ad after another run that were virtually impossible to tell apart. Huawei, Vivo and Oppo all put out ads for their new phone touting a new feature called AI selfie (after 3 ads at least that point did enjoy some recall), and all […]
Born between 1981 and 1996, millennials are subject to all kinds of stereotypes –spoilt, narcissistic, screen and selfie obsessed, impossible employees and so on. They are also well informed, open minded and hungry to make a difference. And while it’s difficult to assign a set amount of values to an entire generation, what’s true is […]
2018 so far has seen Malaysia eyebrow deep in the silly season. Mud has been slung with gusto. Enemies have become friends and former friends are no longer on speaking terms. Families have been riven. Loyalties have been tested. Faces have been cut out of prominent billboards. As the dust settles on the 14th General […]
We’ve just turned 21! In conjunction with this momentous occasion, we sat down with founder and head honcho Peter Gan to see what nuggets of wisdom may be gleaned from 21 years of navigating the sometimes shark infested waters of advertising and marketing in Malaysia. Let’s start with how ganforhire came into being. Our official […]
The internet has enabled many new phenomena and the social media influencer is one such. Influencer marketing is when brands partner with people with large followings on one or more social media platforms, to promote their products and services. It’s a spin off from celebrity endorsements and taps into the same aspirational elements. However, because […]
There are about 7 billion people in the world, and 2 billion of them are on Facebook. If the social network was a country, it would have a bigger population than China. Numbers like that are bound to attract advertisers like ants to honey. And 10 years ago, when Facebook was still new and relatively free […]
