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MERDEKA! And The Branding of Freedom

MERDEKA! And The Branding of Freedom

With Malaysia’s 58th Merdeka around the corner, the nation is adorned once again with the fluttering Jalur Gemilang perched atop buildings, windowsills and flagpoles. With jets screaming across the city skyline along with patriotic paraphernalia on sale at your local sundries, it’s like a yearly déjà vu – but always with a minor twist. Every [...]

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Passion For Fashiongram

Passion For Fashiongram

If you think Instagram is just a platform for you to flex your finger muscle to double tap (note: to like a photo) on autopilot as you wait for the next train, well, think again. Instagram, a photo and video-sharing app, has taken the social media world by storm, surpassing Facebook and Twitter with over [...]

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The Recipe for Marketing Madness

The Recipe for Marketing Madness

Mix together hot, adorable, and goofy, and what do you get? The perfect recipe for marketing madness. Almost a year ago, Kim Kardashian decided to break the internet with her glorious poses for Paper Magazine’s winter issue. While earlier this year, 1,600 pandas decided to spread their cuteness to Malaysia, sharing a similar trait with [...]

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The Imitation Game: Top 4 Malaysian Knock-Offs

The Imitation Game: Top 4 Malaysian Knock-Offs

They say imitation is the sincerest form of flattery. But it stops being flattering when the imitator starts getting money that shouldn’t be theirs like they switched wallets. So when Jiangling Motors, a Chinese automaker, revealed the design of their new Land Wind X6, the motoring industry went into frenzy. And if you take a [...]

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Made For The Masses Or Me?

Made For The Masses Or Me?

Personalisation. All of us love our good ol’ Char Kuey Teow, but let’s admit that some of us prefer it less spicy with no bean sprouts or with more cockles and prawns. The list goes on for whatever that suits our fancy. We love things that are made according to our needs and preferences simply [...]

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Man VS Mascot: The Ultimate Battle

Man VS Mascot: The Ultimate Battle

Who would win in a fight between a gecko and an A-List Celebrity? In the real world, the celebrity would be having a feast (as far as feasting on geckos can go)! However, in the branding world, the gecko could easily usurp the reign of the mighty star. Mascots have been a marketing tool for [...]

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In the name of Syukur

In the name of Syukur

We owe you an apology, oh Syukur. We took you for granted. We treated you like a fool. We thought you were meaningless; that you were cold, that you had no soul; coming to us only when you please. But then we realised, it was all us. We were the cold hearted fools who never [...]

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Smells Like Good Branding: Perfume Ads and The Senses.

Smells Like Good Branding: Perfume  Ads and The Senses.

Luxury perfume ads are an interesting breed. They are always slow and sultry, and often times ridiculously abstract – there are the ones with some young supermodel in a long flowy dress running up a winding staircase, or the one with the rugged A-list actor in a bespoke suit running towards a helicopter. They are [...]

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Achievement Unlocked, Boat Noodle Style

Achievement Unlocked, Boat Noodle Style

If you’re a slurp fan, or know what it means to be one, you are very familiar with the Boat Noodle restaurants that have invaded certain hotspots in Malaysia. There are scarcely any Boat Noodle adverts around, yet you will hear about it through the grapevine, or even come across it in your social networks. [...]

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Honey… I Shrunk The Brands

Honey… I Shrunk The Brands

If you commute within the Kuala Lumpur city centre, then you should be familiar with Brickfields Asia College and their ads plastered around town. From cinemas to LRT stations, BAC has a solid brand presence around the Klang Valley. Recently, we noticed that they have changed their positioning/tagline from the lengthy “The Fastest and Smartest [...]

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