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Real Friends Talk Dirty

Real Friends Talk Dirty

With the growth of social media and transition into two-way channels of communication, brand identity is potentially stronger but more at-risk than ever before! In these current times, it is a common fear to lose your brand’s ‘voice’. Before anything, we have to learn that the PR and marketing department (however important) do not run [...]

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Mom’s Brand Of Love

Mom’s Brand Of Love

I don’t know how mothers do it. I don’t think anyone does, maybe not even mothers themselves. They’ve got the sort of love that’s too big for words and need not be understood. The sort that is patient with the demanding, wailing kid in a toy store and is able to put up with a [...]

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Moments We Got So Very Wrong

Moments We Got So Very Wrong

There are a lot of facts that stick in our minds and imageries we just can’t shake. Whether it’s the 2D illustration of Colonel Sanders, the theme song to The Simpsons or the smell of a freshly brewed cappuccino, we all just know it! But what if I told you the one thing you remembered [...]

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Time to Choose

Time to Choose

Life is all about choices. Compromising on your heritage and history is a choice. Giving up what most defines what you are for the sake of making a populist statement is a choice. Lying to protect yourself, deceiving to postpone retribution, covering up to escape persecution, these are choices. Defaming an opponent and sowing untruths [...]

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Stick to the Script, or Just Stick It.

Stick to the Script, or Just Stick It.

  A recent video circulating online depicts a real-life scene in an Air Asia aircraft where the in-flight safety announcement is presented in a, shall we say, rather refreshing manner. It’s classic off-the-cuff, everybody’s-doing-it-so-why-should-we rule-bending behaviour by a brand that’s pretty much known to not always play it by the (airline) book. The man behind [...]

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Cartoon Inspiration

Cartoon Inspiration

As people get older, habits change, routines break and relationships come and go. But one thing that’s pretty constant (at least in MY life and that of the millions other kidults!) are cartoons! Anything animated, from the likes of the daytime re-runs of the Looney Tunes, more mature, up to date comedies like South Park [...]

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Mission (Statement) Impossible

Mission (Statement) Impossible

Your mission, should you choose to accept it, is to stop thinking up mission statements that mean nothing except to a handful of people at the top. It doesn’t matter how nicely worded it is, or how inspiring it sounds to the board member, or how cleverly it connects the different elements in your brand [...]

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Duh. What’s That About Again?

Duh. What’s That About Again?

Hey remember that beer ad? You know, the one where hot men and women sit around DRINKING BEER? Yeah, you know the one. No, not that one, the OTHER one. Oh, yeah, that one has people by the beach DRINKING BEER. OK, never mind. Strike one. Let’s try something else. Laundry detergent. Yes, for washing [...]

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Greg Smith’s Guide to Better Branding

Greg Smith’s Guide to Better Branding

We’re pretty sure the first question you’re asking, if you didn’t know the answers already, is “Who is Greg Smith, and what does he have to do with branding?” Greg Smith is, or more appropriately, was, a 12-year veteran of Goldman Sachs who, while having had his fair share of triumphs with the company, achieved [...]

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Riding the Kony Express

Riding the Kony Express

Unless you’ve been hibernating or living under a rock, you’ve probably heard about the KONY 2012 campaign that’s been making the rounds. It seems as if you can’t go anywhere without seeing Joseph Kony in one form or another; whether jamming up the news sites, filling up your Facebook timeline or garnering another million views on [...]

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