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All Publicity Is Good Publicity… Or Is It?

All Publicity Is Good Publicity… Or Is It?

In the past week, many people rejoiced as they’ve finally discovered an exception to the rule – “there’s no such thing as bad publicity”, as Robin Thicke attempted to connect with his fans on Twitter. To promote his new album “Paula”, the soul-singer-cum-popstar Robin Thicke invited his fans to tag questions with the hashtag #AskThicke [...]

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How To Win At Social Media, Act 3: The Society of Good Taste

How To Win At Social Media, Act 3: The Society of Good Taste

This article is an instalment of a three-part series. Catch up on our previous discussion here. Ever heard of Grey Poupon? No? It’s probably because you’re a despicable philistine that can’t tell the difference between a sonnet and a pantoum. Without standing too close, let us tell you a story of the finest Dijon mustard [...]

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How To Win At Social Media, Act 2: Protection Against Mayhem

How To Win At Social Media, Act 2: Protection Against Mayhem

This article is an instalment of a three-part series. Catch up on our previous discussion here. There’s a Malay saying that goes “malang tidak berbau,” which means you can’t “smell” mayhem.  And you know it’s true because none of us can really expect the unexpected — that’s what insurance is for, right? Now one might [...]

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How To Win At Social Media, Act 1: The Snack Attack

How To Win At Social Media, Act 1: The Snack Attack

It’s no stretch to say, branding as we know it is jumping on-board the online bandwagon faster than a teenager discovering twerking for the first time, and with every right to! It is the most accessible and most interactive platform for a brand to communicate with its consumer, as the entire general populous live there [...]

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Of Fathers and Football

Of Fathers and Football

It couldn’t be more apt that the world’s greatest footballing event kicks-off in the same week we celebrate the world’s greatest heroes: fathers. There’s a special brand of love a father shares with his son. And more often than not, this love revolves around sports – the most famous one being football. With the 2014 [...]

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Can You Survive Offline? Ernest Did!

Can You Survive Offline? Ernest Did!

I’m pretty sure you know who Ernest Zacharevic is. If you don’t, well… it’s time to make a trip to Penang! Ernest is the celebrated Lithuanian street artist whose beautiful murals colour the vintage streets of Penang and other buzzing cities like Kuala Lumpur and Johor. From depicting the most fun childhood moments ridden on [...]

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6 Fun Adverts That You Wished You Thought Of First

6 Fun Adverts That You Wished You Thought Of First

Quick! How many ads have you seen, heard and/or experience today? Out of that staggering number, how many do you remember? And most importantly, why do you remember them? Studies have shown that we’re likely to see an estimate of 3,500 marketing messages in a day, 99% of which will make no impact on us [...]

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Brands Are Personalities, Personalities Have Beliefs

Brands Are Personalities, Personalities Have Beliefs

It is very rare for brands to stand up for a belief system – and for good reason. As an entity whose sole purpose is to maximise profit, alienating your potential market over a set of ideas can prove detrimental. Take Starbucks for instance, a staunch supporter of gay marriage. Since taking their stand in [...]

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BIG’s Ingredient For Successful Branding

BIG’s Ingredient For Successful Branding

“There’s no breakfast, lunch, dinner nor supper in Malaysia. Malaysians only have ‘Makan’ time and it starts the moment Malaysians open their eyes and ends when they fall asleep.” That’s what an Australian acquaintance of mine jokingly said about Malaysians’ love for food. The BIG Group has found a way to captivate and sustain Malaysians’ [...]

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The Meaning of Motherhood

The Meaning of Motherhood

There is a very subtle but major difference between the task and the achievement of words. It’s possible to be engaged in an activity but not actually achieve anything from doing so. Some good examples of this would be dieting, teaching and even branding. I could tell all my friends and family that I have [...]

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