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Advertising With GST

Advertising With GST

The nation is in disarray! With a looming international debt crisis coupled with the onset of the Goods and Services Tax this April 1st (I’m still hoping it’s an April fool’s prank), the citizens of Malaysia are all panicking about money. The GST is serious business, providing a uniform taxing system for all industries thus [...]

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Seriously, How Is Junk Food Still A Thing?

Seriously, How Is Junk Food Still A Thing?

As the general public have repeatedly voiced their distaste for overly processed, chemically infused, heart stopping, diabetes inducing foods, one thing is evidently clear – the people have spoken and we’re kicking JUNK out. Yes, healthy living and fitness have grown to be more than being just a phase or another box to tick during [...]

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Great Branding: Made in Chinatown

Great Branding: Made in Chinatown

Did you know that there’s a Chinatown in almost every major city across the globe, with the earliest having emerged from as early as the 1500s? It all started when a mass emigration known as the Chinese Diaspora took place, where thousands of Chinese fled mainland China due to wars, starvation and invasion from foreign [...]

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Is Your Brand Black & Blue OR White & Gold?

Is Your Brand Black & Blue OR White & Gold?

The photo of the dress by Roman Originals has taken the Internet by storm recently, flooding social media sites and becoming the headline of news portals around the world. While the actual dress is blue and black, the photo itself was a rare occurrence as it found a unique perceptual visual boundary that was able [...]

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A Brief Story Of Women In Advertising

A Brief Story Of Women In Advertising

Advertising has come a long way from the heydays of primal chest thumping and hyperbolic proclamations of supremacy. We’ve also made headway in regards to the plague of adverse gender appropriations (read misogyny). Ever since the advent of modern marketing, women’s roles within society has been carved out as one that was inferior to man. [...]

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Choy San Yeh: The Man Behind The Goatee

Choy San Yeh: The Man Behind The Goatee

With red lanterns and a brand new moon that decorate the sky alongside the signature rhythm of beating drums and fireworks in the distance, marks the arrival of that special time of year again. Let us transition from what was to newer and brighter beginnings this Chinese New Year with the help of Lion Dances, [...]

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Is Your Brand Overloading On The Info?

Is Your Brand Overloading On The Info?

Human beings as a society have always been hungry for knowledge; mankind thrives on information, which is what brought us this far in the first place. Regardless if its information about the closest fast food restaurant or the astrophysics equation for gravity, almost anyone can gain access to this vast wealth of information by simply [...]

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Time to Tweet Your Brand And Make It Work!

Time to Tweet Your Brand And Make It Work!

Two weeks ago, our friends in the United States of America had their annual Super Bowl, a great American pastime broadcasted live to the entire world. This year’s Super Bowl just happened to be the most watched game in history, which meant that everything that was aired was exposed to more than 106 million eyeballs. [...]

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Of Pandas and Marketing

Of Pandas and Marketing

Pandas! Pandas everywhere! All 1,600 of them, travelling through Malaysia, bringing attention to the bear’s plight and the art of creative conservation, courtesy of World Wildlife Fund (WWF). Its impact has been nothing short of pandemic (I had to refrain from being punny). All papier-mâché pandas have been sold at RM150 a pop, with proceeds [...]

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5 Questions To Ask When Searching For The Right Agency

5 Questions To Ask When Searching For The Right Agency

So you’ve set out to find a branding/advertising agency to help you communicate your story that you’ve been dying to tell. This alone is usually a major decision to make but with so many agencies out there, how do you make the right choice? From boutique agencies, to multi-national corporations, each outfit has something special [...]

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