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6 Local Brand Names That Come With A Twist. #5 Made Me Close My Computer

6 Local Brand Names That Come With A Twist. #5 Made Me Close My Computer

Apologies for the click-bait headline. We don’t usually do it, but circumstances demanded us to do so. The opportunity was just hard to resist. I know, shame on us… boo hoo. But hey, we did it because we felt the topic we’re discussing fully deserves such a headline. Because the twists that comes with these […]

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Buzzworthy Bonanza

Buzzworthy Bonanza

Everyone wants to be the talk of the town – to be the centre of attention, even if it’s just for a moment. But then you don’t want to shout about it and be known as an attention seeker. So you decide to do something beyond the norm and get the people to talk about […]

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Be Cool Like Japan

Be Cool Like Japan

Cultural influence is no longer for the west to own. There has been a shift in the winds. And it’s blowing towards the east, in a land they call the rising sun. Japan has taken the world by storm for decades on, as their brands bombard the world with games, manga, anime, toys, sushi, cameras, […]

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The Rise of Donald Trump: What Brands Can Learn

The Rise of Donald Trump: What Brands Can Learn

The results are in and Donald Trump is the 45th President of the United States of America. Many are reeling in shock and horror, with some proclaiming the end of America, as they know it, and others wondering if everything they thought they knew was a lie. Love him or hate him, there’s no denying […]

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The Rise Against The Machines

The Rise Against The Machines

For the longest of times, we have been told that it’s now a digital world. And the only way forward is to adapt to the demands of technology. Get the latest development of technology. Get it quick. And repeat. Technology has reigned supreme over the past few years, ever since the iPhone made owning a […]

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Brands That Shine A Light On People’s Lives

Brands That Shine A Light On People’s Lives

Deepavali, also known as the Festival of Lights celebrates the victory of good over evil, light over darkness, knowledge over ignorance and hope over despair. So perhaps it is a fitting season to check out some brands that are doing some good themselves. Like Maxis this year with their Deepavali campaign Light A Life, which […]

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The Times They Are A-Changing, Nobel Prize Style

The Times They Are A-Changing, Nobel Prize Style

It’s nearly a week since Bob Dylan won the Nobel Prize in Literature. He still has not responded. And writers and critics are still prophesizing with their pens, criticizing what they cannot understand. In actuality, I don’t think anyone understands what is going on. I mean, how many roads must a man walk down, before […]

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The Day of Your Brand

The Day of Your Brand

We are man of structure. One can be as nonchalant as they proclaim to be, but a certain structure is still required – a routine to keep us going, from fading into the depths of unproductivity and the stagnation from progressing towards the goals we have set for ourselves. But as much as we are […]

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Celebrity Ambassadors: Boon or Bane?

Celebrity Ambassadors: Boon or Bane?

As consumers, we are exposed to so many products, so many brands, so much advertising and marketing in a day that we become numb to it. Celebrity ambassadors help to sell products because the theory is that when we see a familiar face in the crowd of images blasted at us, it helps us to […]

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Malaysia, Visualised.

Malaysia, Visualised.

September has been a really great month for feeling good about being Malaysian. To wrap up the month, we asked our creative team to tell us, ‘What Malaysia means to you?’ in their own ways. Amir – Ais Kacang Brenda – A Beautiful Mess Brian – Traffic Jams Endorphin – Rojak Languages Eric – Resourceful […]

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