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Meet and Greet Our Celebrity Billboards

Meet and Greet Our Celebrity Billboards

Here at The Bullet, we’re constantly reminding you that your brand needs to have a personality. You need to know how your brand speaks, what clothes it would wear, what car it would drive or even what music it would listen to. Only then would you get a fully fleshed out brand that your consumers [...]

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Brands That Really Shouldn’t Have Branched Out

Brands That Really Shouldn’t Have Branched Out

As a brand, we all strive to be the very best, to climb to the top of that overly competitive anthill and to finally be recognised as masters of our craft. But once we’ve plateaued, where do we go from here? It’s called diversification; and it’s a big and scary word. It can lead to much [...]

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Abbreviated M’Sia

Abbreviated M’Sia

If you were at all familiar with the beautiful nation of Malaysia, you would have wondered whether the name of our country had anything to do with the word “malaise”. It is apparent that we are a nation that loves to cut corners. From the materials we use in our infrastructure to utter disregard of [...]

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How To Brand Your Very Own Day

How To Brand Your Very Own Day

The day after April Fools’, when the dust had settled and we finally confirmed that GST wasn’t actually the most elaborate prank played by a country onto its citizens; we here at The Bullet took a step back and asked ourselves: How DID April Fools’ become such a worldwide phenomenon? And can one really brand [...]

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Advertising With GST

Advertising With GST

The nation is in disarray! With a looming international debt crisis coupled with the onset of the Goods and Services Tax this April 1st (I’m still hoping it’s an April fool’s prank), the citizens of Malaysia are all panicking about money. The GST is serious business, providing a uniform taxing system for all industries thus [...]

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Seriously, How Is Junk Food Still A Thing?

Seriously, How Is Junk Food Still A Thing?

As the general public have repeatedly voiced their distaste for overly processed, chemically infused, heart stopping, diabetes inducing foods, one thing is evidently clear – the people have spoken and we’re kicking JUNK out. Yes, healthy living and fitness have grown to be more than being just a phase or another box to tick during [...]

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Great Branding: Made in Chinatown

Great Branding: Made in Chinatown

Did you know that there’s a Chinatown in almost every major city across the globe, with the earliest having emerged from as early as the 1500s? It all started when a mass emigration known as the Chinese Diaspora took place, where thousands of Chinese fled mainland China due to wars, starvation and invasion from foreign [...]

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Is Your Brand Black & Blue OR White & Gold?

Is Your Brand Black & Blue OR White & Gold?

The photo of the dress by Roman Originals has taken the Internet by storm recently, flooding social media sites and becoming the headline of news portals around the world. While the actual dress is blue and black, the photo itself was a rare occurrence as it found a unique perceptual visual boundary that was able [...]

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A Brief Story Of Women In Advertising

A Brief Story Of Women In Advertising

Advertising has come a long way from the heydays of primal chest thumping and hyperbolic proclamations of supremacy. We’ve also made headway in regards to the plague of adverse gender appropriations (read misogyny). Ever since the advent of modern marketing, women’s roles within society has been carved out as one that was inferior to man. [...]

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Choy San Yeh: The Man Behind The Goatee

Choy San Yeh: The Man Behind The Goatee

With red lanterns and a brand new moon that decorate the sky alongside the signature rhythm of beating drums and fireworks in the distance, marks the arrival of that special time of year again. Let us transition from what was to newer and brighter beginnings this Chinese New Year with the help of Lion Dances, [...]

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