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Breaking Stereotypes in Movies and Advertising

Breaking Stereotypes in Movies and Advertising

Sexism is new normal thanks to movies. Throughout Hollywood history, men have always played the leading role. Sure there were a few leading women, but we were mostly under-represented. What are your favourite movies? Do they pass the Bechdel test? Here’s how you’ll know: 1.    Does it have at least two (named) women in it? […]

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Pokémon Whoah!

Pokémon Whoah!

The question of whether the media franchise, Pokémon, is a worthy contender to that of Disney or simply another globally adored property is a challenging notion to ponder. Besides their differences, there seems to be analogous qualities that can be drawn between these franchises of colossal influence and recognition. With the advent of Pokémon GO […]

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Ganforhire presents R&R

Ganforhire presents R&R

Lo and behold ladies and gentlemen, for it is that time of the year. Raya is upon us once again, and the highways will be filled with travellers driving to celebrate the festivity with their family and friends. And you can bet the R&R pit stops across the Malaysian highways will be an oasis for […]

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Crowdsourcing: By the Masses, For the Masses

Crowdsourcing: By the Masses, For the Masses

So, Brexit just happened. Whatever consequences may come is another story. But it happened and things will never be the same again. However, since this is a business article, and not a political piece, let’s talk about companies putting their future in the hands of the crowd. Crowdsourcing is the process of getting services, ideas, […]

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A – Z: From Amateur to Zlatan

A – Z: From Amateur to Zlatan

Throughout the years, he has been known as many things. Magician, legend, king, genius… but what is he really? Well, he is Zlatan Ibrahimovic, so he is all of the above. Zlatan Ibrahimovic grew up in a tough multi-ethnic district in Rosengård, Sweden, with his Bosnian father and Croatian mother. He is a football player […]

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5 Ways Brands Are Making Hari Raya More Raya-Er.

5 Ways Brands Are Making Hari Raya More Raya-Er.

It’s the second week of Ramadhan and Raya is just around the corner. For Muslims around the world, it’s the holiest month of the year. A time for fasting and reflecting on the Almighty’s providence, where sins are forgiven and relationships are reconciled. How can brands make the most of Raya? Here are a few […]

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EURO 2016: Brands that inspire the passion of football

EURO 2016: Brands that inspire the passion of football

The screens are set, the Astro has been checked, and the mamaks and pubs are ready for your 30 days of football sessions. The UEFA European Championship is arriving this weekend. Players and their fans from around the world are raring to go. This year, the event has become more interesting. With 24 teams qualifying, […]

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One Catches Your Eyes; The Other Grabs You By The Throat. Which Do You Prefer?

One Catches Your Eyes; The Other Grabs You By The Throat. Which Do You Prefer?

Marketing has fundamentally changed since the advent of the Internet. According to Seth Godin, “The Internet is the first medium invented in 100 years that wasn’t invented to make advertisers happy.” The ways we consume media has changed as we’re growing to use social media platforms more than TV and newspapers. This week, we’re looking […]

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Overwatch: It’s More Than Just A Game

Overwatch: It’s More Than Just A Game

“Cheers love, the cavalry’s here.” After weeks of being the world’s most talked about game, Overwatch is finally here. Overwatch is a MOBA (Multiplayer Online Battle Arena) video game produced by Blizzard Entertainment, the same game publisher that gave the world the Warcraft, Starcraft and Diablo series. Now you may be thinking, what’s so special […]

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The Instagram Logo Evolution – Was It Necessary?

The Instagram Logo Evolution – Was It Necessary?

You wake up, tap your phone’s ‘update’ button (Just to get rid of the notifications – for OCDs like me) and the next thing you know, it’s the biggest mistake of your life. Instagram’s new logo is now completely unrecognisable. It’s like looking for your sunglasses only to realise it’s on your head all this […]

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