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Is Your Brand a Knock-Out?

The recent KFC customer assault fiasco has highlighted, among other things, the lack of good service culture, the effects of poorly-implemented CRM initiatives, the pitfalls of low emphasis on brand training, the overwhelming viral impact of negative press, and, for one brand, the opportunity to hit below the belt or punch beyond its weight, depending [...]

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How’s Your Brand Spreading the Love?

How’s Your Brand Spreading the Love?

Valentine’s Day may be over and done with, but there’s always residual love in the air for those who want it to last just that little bit longer. Cupid’s arsenal has expanded over the years, even more so with the advent of ever-evolving online and mobile technology. Flowers, chocolates and expensive dinners are all well [...]

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Say the Word.

Say the Word.

O.M.G… Guess what made the list of new words added to the Oxford English Dictionary? You’ll never guess, LOL. Let’s see, there’s sexting, which is, well, we’re pretty sure you know what that is, and if you don’t, then look it up in the dictionary because it’s there now! Weiner for the win! On to [...]

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Because Brands Are Only Human.

Because Brands Are Only Human.

  In the world of branding, there is nothing more important than connecting with your customers. These days, it isn’t as simple as stating your name, laying down the facts and hoping you get noticed because of your stylish, sophisticated packaging. You’ve got to have pizzazz, an edge, something that’s instantly recognisable, and all that [...]

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Can You Annoy Yourself into the Hearts of Your Customer?

Can You Annoy Yourself into the Hearts of Your Customer?

Friday, Friday, getting down on Friday… Love her or hate her, Rebecca Black has annoyed herself into the public consciousness with her infectious hit “Friday”, which has turned into a party anthem of sorts for teens and tweens around the world while simultaneously turning off most of the adult population. Taking Ms. Black as an [...]

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Wishing You A Cool Dragon Year Ahead.

Wishing You A Cool Dragon Year Ahead.

. Dear Readers, First off, we would like to wish everybody a very Happy Chinese New Year. Being the Dragon Year and all, we should be probably looking forward to an eventful one! We wish everybody a safe journey back home and may the spirit of the Dragon Year spread to all friends and family! [...]

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Can Your Brand Survive a Quality Crisis?

Can Your Brand Survive a Quality Crisis?

  It’s safe to say that most brands (including yours, perhaps) are going digital. Which doesn’t come as a surprise really, as the web is a platform where brands are no longer confined by space, and have the opportunity to create and own a personalised ecosystem that allows for interaction between brand and consumers from [...]

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A Maze Worth Getting Lost In?

A Maze Worth Getting Lost In?

  In Greek mythology, Theseus entered the labyrinth of the Minotaur with a ball of string, which he used to find his way out after defeating the bull-headed behemoth. Fortunately (or unfortunately, if you know how the tale pans out) for him that maze wasn’t built by the experts at IKEA, or he would STILL [...]

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Staying Resolute

Staying Resolute

One of the cardinal rules of branding, in our books, at least, is to never make a promise you don’t intend to keep. Or, in the case of the waning days of the year that is about to pass, don’t make resolutions you’re not ready to pour your heart and soul into. So you could [...]

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Merry Christmas and A Transformative New Year!!

Merry Christmas and A Transformative New Year!!

. Have an enchanting Christmas and a transformative New Year!

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