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The Magic That Unfolds When Brands and Arts Fuse Together

The Magic That Unfolds When Brands and Arts Fuse Together

Arts and brands have merged into an entity of infinite wonder. Imagine the echoes of melody singing into your ears, the visual illustration painting an everlasting picture, the words that chimes gracefully into the mind, and the illuminating performances that triggers your emotions. How can a brand resist the magic that art brings? LITERACITY X […]

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From the Swimming Pool to the Shopping Aisle: How Joseph Schooling Can Help Push Brands

From the Swimming Pool to the Shopping Aisle: How Joseph Schooling Can Help Push Brands

Who is Joseph Schooling? He’s the 21-year-old swimmer who had just bagged Singapore’s first-ever Olympic gold, beating his idol Michael Phelps in the 100m butterfly. At a new record of 50.39 seconds, it’s a brilliant achievement for Schooling, and a lucky 4D number for Singaporeans. So how will this affect Singapore? Even before he landed, […]

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The GAMES That Unite Us

The GAMES That Unite Us

We’ve been playing games since we were in our diapers. The games we grew up with has played a huge part in our lives and shaped most of our reality. There are two game events happening in the month of August – one in sports and one in eSports. I would say sporting event, but […]

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Harry Potter and the Magical Reignition

Harry Potter and the Magical Reignition

July 31 marks the end of the month but for Harry Potter fans, it’s a new beginning. The day saw the release of a new book and theatrical play of the same title, ‘Harry Potter and the Cursed Child’. July 31 is also the birthday of Harry Potter and not coincidentally, J.K. Rowling. Most of […]

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The Golden Age of the Geeks

The Golden Age of the Geeks

Call them what you want to, or say what you want. Right now, it’s their age – the age where fantasy and sci-fi run the world (Sorry Beyonce, it’s not girls). Every year, geeks gather in San Diego to pay tribute to fictional heroes, in the largest and most popular Comic Convention in the world. […]

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Breaking Stereotypes in Movies and Advertising

Breaking Stereotypes in Movies and Advertising

Sexism is new normal thanks to movies. Throughout Hollywood history, men have always played the leading role. Sure there were a few leading women, but we were mostly under-represented. What are your favourite movies? Do they pass the Bechdel test? Here’s how you’ll know: 1.    Does it have at least two (named) women in it? […]

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Pokémon Whoah!

Pokémon Whoah!

The question of whether the media franchise, Pokémon, is a worthy contender to that of Disney or simply another globally adored property is a challenging notion to ponder. Besides their differences, there seems to be analogous qualities that can be drawn between these franchises of colossal influence and recognition. With the advent of Pokémon GO […]

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Ganforhire presents R&R

Ganforhire presents R&R

Lo and behold ladies and gentlemen, for it is that time of the year. Raya is upon us once again, and the highways will be filled with travellers driving to celebrate the festivity with their family and friends. And you can bet the R&R pit stops across the Malaysian highways will be an oasis for […]

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Crowdsourcing: By the Masses, For the Masses

Crowdsourcing: By the Masses, For the Masses

So, Brexit just happened. Whatever consequences may come is another story. But it happened and things will never be the same again. However, since this is a business article, and not a political piece, let’s talk about companies putting their future in the hands of the crowd. Crowdsourcing is the process of getting services, ideas, […]

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A – Z: From Amateur to Zlatan

A – Z: From Amateur to Zlatan

Throughout the years, he has been known as many things. Magician, legend, king, genius… but what is he really? Well, he is Zlatan Ibrahimovic, so he is all of the above. Zlatan Ibrahimovic grew up in a tough multi-ethnic district in Rosengård, Sweden, with his Bosnian father and Croatian mother. He is a football player […]

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