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Of Pandas and Marketing

Of Pandas and Marketing

Pandas! Pandas everywhere!  All 1,600 of them, travelling through Malaysia, bringing attention to the bear’s plight and the art of creative conservation, courtesy of World Wildlife Fund (WWF). Its impact has been nothing short of pandemic (I had to refrain from being punny). All papier-mâché pandas have been sold at RM150 a pop, with proceeds [...]

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5 Questions To Ask When Searching For The Right Agency

5 Questions To Ask When Searching For The Right Agency

So you’ve set out to find a branding/advertising agency to help you communicate your story that you’ve been dying to tell. This alone is usually a major decision to make but with so many agencies out there, how do you make the right choice? From boutique agencies, to multi-national corporations, each outfit has something special [...]

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Does Your Brand Have What It Takes to Ride the Meme Wave?

Does Your Brand Have What It Takes to Ride the Meme Wave?

The Internet today is a culmination of cultural phenomena that our society experiences in today’s digital age; and out of the many, one in particular sticks out like a sore thumb – memes. If you don’t already know, memes are basically viral trending photos, animations, videos or behaviors that are individually adapted to reflect the [...]

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Everything You Think You Know About Men & Women Is Invalid

Everything You Think You Know About Men & Women Is Invalid

When filling out those time consuming feedback forms at restaurants that want to know how to ‘serve you better’ or even online surveys that require a whole page inquiring about your age, race and sex – the level of annoyance I feel build up inside me is a clear indication that individualism and identity has [...]

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Malaysia’s Top 5 Most Impactful Ads of 2014

Malaysia’s Top 5 Most Impactful Ads of 2014

2014 was nothing short of a whirlwind year! For Malaysia as a whole, it definitely did feel as though there were more downs than ups – with a literal whirlwind to boot. The way the year panned out, what with aviation tragedies one after another, and east coast floods of biblical proportions, it should give [...]

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The World’s Warmest Christmas

The World’s Warmest Christmas

The chimes of Jingle Bells and other familiar Christmas tunes are taking the airwaves again at shopping malls. Faux Christmas trees are up and people are talking about Secret Santa and sharing highlights of their year. As much as we would love to have a white Christmas, experience a ride on sleighs and take walks [...]

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Welcome Back To Malaysia: An Open Letter To JEEP

Welcome Back To Malaysia: An Open Letter To JEEP

Dear JEEP, I know it’s been 10 long years since you’ve left us and I must admit, a lot has changed since you’ve been gone. Aside from the grounds of being courteous, I write this letter to both welcome you and update you on what’s been happening during your absence. Landing back on our shores [...]

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The Taipei IOI Project

The Taipei IOI Project

Cross-branding is often times a beneficial exercise. Take two powerful brands, partner them up, and voila, you’ve got yourself a megazord partnership with twice the support. Recently, IOI Properties Group announced their acquisition of a 37.17% managing stake in Taipei Financial Center Corp, which owns Taipei 101, for a whopping RM2.74 billion. We couldn’t help [...]

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You Will Hate This Article Because It Will Ruin Articles for You, Forever.

You Will Hate This Article Because It Will Ruin Articles for You, Forever.

If a stranger walks up to you on the street and tells you to do something, would you? Almost intuitively, you would probably ask the stranger “Who are you” or “Why should I do as you say.” People are much more conscious and careful in the present time, that’s why advertising today is vastly different [...]

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A Cautionary Tale: Top 5 Worst Brands On Twitter

A Cautionary Tale: Top 5 Worst Brands On Twitter

With the use of social media skyrocketing, brands are finally seeing the benefit of talking to consumers on their level, maintaining a succinct voice that allows us to connect to big powerhouse brands on a more human level. This being said, many are still learning the ropes on grabbing their customer’s attention with humorous or [...]

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