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A – Z: From Amateur to Zlatan

A – Z: From Amateur to Zlatan

Throughout the years, he has been known as many things. Magician, legend, king, genius… but what is he really? Well, he is Zlatan Ibrahimovic, so he is all of the above. Zlatan Ibrahimovic grew up in a tough multi-ethnic district in Rosengård, Sweden, with his Bosnian father and Croatian mother. He is a football player […]

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5 Ways Brands Are Making Hari Raya More Raya-Er.

5 Ways Brands Are Making Hari Raya More Raya-Er.

It’s the second week of Ramadhan and Raya is just around the corner. For Muslims around the world, it’s the holiest month of the year. A time for fasting and reflecting on the Almighty’s providence, where sins are forgiven and relationships are reconciled. How can brands make the most of Raya? Here are a few […]

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EURO 2016: Brands that inspire the passion of football

EURO 2016: Brands that inspire the passion of football

The screens are set, the Astro has been checked, and the mamaks and pubs are ready for your 30 days of football sessions. The UEFA European Championship is arriving this weekend. Players and their fans from around the world are raring to go. This year, the event has become more interesting. With 24 teams qualifying, […]

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One Catches Your Eyes; The Other Grabs You By The Throat. Which Do You Prefer?

One Catches Your Eyes; The Other Grabs You By The Throat. Which Do You Prefer?

Marketing has fundamentally changed since the advent of the Internet. According to Seth Godin, “The Internet is the first medium invented in 100 years that wasn’t invented to make advertisers happy.” The ways we consume media has changed as we’re growing to use social media platforms more than TV and newspapers. This week, we’re looking […]

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Overwatch: It’s More Than Just A Game

Overwatch: It’s More Than Just A Game

“Cheers love, the cavalry’s here.” After weeks of being the world’s most talked about game, Overwatch is finally here. Overwatch is a MOBA (Multiplayer Online Battle Arena) video game produced by Blizzard Entertainment, the same game publisher that gave the world the Warcraft, Starcraft and Diablo series. Now you may be thinking, what’s so special […]

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The Instagram Logo Evolution – Was It Necessary?

The Instagram Logo Evolution – Was It Necessary?

You wake up, tap your phone’s ‘update’ button (Just to get rid of the notifications – for OCDs like me) and the next thing you know, it’s the biggest mistake of your life. Instagram’s new logo is now completely unrecognisable. It’s like looking for your sunglasses only to realise it’s on your head all this […]

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Urbanscapes: Promoting The Arts Through Kuala Lumpur

Urbanscapes: Promoting The Arts Through Kuala Lumpur

As the fiasco of Kuala Lumpur branding itself as “A City of Contrast and Diversity” that is “Exciting, Surprising, Enticing” overwhelmed public interest, Urbanscapes did what the people responsible of the rebranding should have been doing – say what you mean, and mean what you say. Urbanscapes, one of the longest-running creative arts festivals in […]

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City Logos Around The World & What We Feel About Them

City Logos Around The World & What We Feel About Them

Have you ever wondered why a city would need a logo? Just like any product, a city needs to have a brand for numerous reasons. When the city has a solid brand presence, it helps to boost tourism and business, build and maintain reputation, handle crisis management, and attract new residents and industry. Ultimately, it’s […]

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Jumping on the Game of Thrones Hype Train

Jumping on the Game of Thrones Hype Train

NOTE: This article is free of spoilers, unless you haven’t watched up to the end of the 5th season of Game of Thrones. Winter has arrived, or at least we hope so. Arya lost her sight, and Daenerys was surrounded by a crowd of men on horses, nothing sexual… not yet at least. On the […]

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How do you brand a 5K Run?

How do you brand a 5K Run?

Running builds up your muscles and bones, relieves stress, strengthens your lungs, and so much more. There are just too many benefits to list down. And 5K Runs help you achieve those benefits. 5K runs are a trend these days and for a good reason: they promote a healthy lifestyle by adding a fun experience […]

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