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What Has Been Seen, Cannot Be Unseen

What Has Been Seen, Cannot Be Unseen

Unless you’ve been completely disconnected from the social media world (or newspapers for that matter), you must know that late last week, billionaire entrepreneur Sir Richard Branson FINALLY made good on his promise to dress up as a cabin crew on AirAsia. Yes – tight-fitting skirt, bold red lips, shaved legs and all. The stunt [...]

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Memorable Advertising: Coming To A Cinema Near You

Memorable Advertising: Coming To A Cinema Near You

This was a rough week for everybody, Malaysians and non-Malaysians alike. As the date we all marked in our calendars drew closer and closer, the nail-biting tension was almost too much to bear. With suspense at an all-time high and reaching its critical limits, it finally happened – Iron Man 3 was finally released. I [...]

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“Going Digital” Misconceptions: Part #2

“Going Digital” Misconceptions: Part #2

*You are now reading Part #2 of our “Going Digital”: Misconception series. If you haven’t read Part 1, we suggest you do so. We understand that due to a general lack of trust and familiarity with the medium, many brands work on a tight and limited digital budget – if any is given at all. Worse yet, there are just so many [...]

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The Logo Syndrome: The Deadliest of Diseases

The Logo Syndrome: The Deadliest of Diseases

Vikings wore horns on their helmets. Napoleon was a tiny man. Earthworms become two earthworms when you cut them in half. Do you know what links all these statements together? They are ALL common misconceptions. And I’ll tell you another great one; a logo makes a brand. Yes, this may come across as heresy, but [...]

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Don’t Do Good Advertising; Just Do Good

Don’t Do Good Advertising; Just Do Good

When’s advertising not advertising? When it drives women to reassess the way they see themselves. When it allows others to see through the eyes of the blind. When it shows us the conscience of smokers. When it gives you hope for humanity. When it fills the world with positive colour. Because advertising doesn’t always have [...]

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“Going Digital” Misconceptions: Part #1

“Going Digital” Misconceptions: Part #1

*You are now reading Part #1 of our “Going Digital”: Misconception series We understand that the digital revolution has not been easy on many brands. After all, it is tough to commit to something that is fairly new. Misconceptions tend to happen and here is one we’d like to clarify today, for the sake of [...]

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The Worst Video You Will Find On Youtube

The Worst Video You Will Find On Youtube

  “I got the cutest cat video to show you! Hold on, I’ll load it up. Okay, just after this 30-second YouTube ad. Man, why can’t I skip this? Crap! Wrong cat video! Oh, that’s the one! Click on that link! ARE YOU SERIOUS ANOTHER AD!? WHERE IS THE SKIP BUTTON? YOUTUBE, YOU’RE DESTROYING MY [...]

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Making Social Media Your B*tch (aka What LDG Could Have Done Right)

Making Social Media Your B*tch (aka What LDG Could Have Done Right)

Unless you’ve been hiding under a rock (or away on an island paradise somewhere, lucky you), you’ve probably caught up on the whole Les Deux Garcons (herewith called LDG) B*tch Fiasco and the ensuing fallout. No? Get in on it here and here. Now, while calling customers b*tches may sound like social media suicide, we [...]

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3 Ways To Get Noticed

3 Ways To Get Noticed

Let’s face it. Brands out there all want to be the next big thing. We all want to be talked about and we all want the glory that comes with it. Usually, this is executed in a way that shocks the audience by pushing the envelope, resulting in provocative ads laced with sexual connotations. But [...]

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Apples and Oranges? Not Quite.

Apples and Oranges? Not Quite.

In Japan, oranges are everywhere, so when a local newspaper in Shizuoka wanted to run their own ad, they collaborated with a renowned local producer of the fruit in order to really take their concept of being “everywhere” and push it beyond boundaries. The result? An entire front page newspaper recreated from every single part [...]

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