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A Renewed Raya

A Renewed Raya

The new moon is not the only new thing for us at the dawn of Syawal. New clothes, new hopes, new beginnings await us as we are all familiar with the exciting things we get to do after spending the month of Ramadan on improving ourselves. As such, we believe that Aidilfitri is also to [...]

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Salam Raya Baharu 2014

Salam Raya Baharu 2014

You’ve spent all of your Ramadhan trying to better yourself – so we’ve spent all of ours trying to make Raya better for you. Our Projek R.A.Y.A is designed to ensure you experience the full potential of renewal in this holy month of Syawal. Visit www.facebook.com/ganforhire to witness a renewed Raya like you’ve never seen [...]

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Branding On The Ball: How PUMA Won The FIFA World Cup

Branding On The Ball: How PUMA Won The FIFA World Cup

The World Cup has finally reached an end and the champions have finally been crowned. Golden boots, gloves, and balls have all been awarded to outstanding players – but the winners of a very special trophy have been left unannounced. Major sporting events serve as the perfect platform for brands to take centre stage and [...]

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All Publicity Is Good Publicity… Or Is It?

All Publicity Is Good Publicity… Or Is It?

In the past week, many people rejoiced as they’ve finally discovered an exception to the rule – “there’s no such thing as bad publicity”, as Robin Thicke attempted to connect with his fans on Twitter. To promote his new album “Paula”, the soul-singer-cum-popstar Robin Thicke invited his fans to tag questions with the hashtag #AskThicke [...]

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How To Win At Social Media, Act 3: The Society of Good Taste

How To Win At Social Media, Act 3: The Society of Good Taste

This article is an instalment of a three-part series. Catch up on our previous discussion here. Ever heard of Grey Poupon? No? It’s probably because you’re a despicable philistine that can’t tell the difference between a sonnet and a pantoum. Without standing too close, let us tell you a story of the finest Dijon mustard [...]

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How To Win At Social Media, Act 2: Protection Against Mayhem

How To Win At Social Media, Act 2: Protection Against Mayhem

This article is an instalment of a three-part series. Catch up on our previous discussion here. There’s a Malay saying that goes “malang tidak berbau,” which means you can’t “smell” mayhem.  And you know it’s true because none of us can really expect the unexpected — that’s what insurance is for, right? Now one might [...]

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How To Win At Social Media, Act 1: The Snack Attack

How To Win At Social Media, Act 1: The Snack Attack

It’s no stretch to say, branding as we know it is jumping on-board the online bandwagon faster than a teenager discovering twerking for the first time, and with every right to! It is the most accessible and most interactive platform for a brand to communicate with its consumer, as the entire general populous live there [...]

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Of Fathers and Football

Of Fathers and Football

It couldn’t be more apt that the world’s greatest footballing event kicks-off in the same week we celebrate the world’s greatest heroes: fathers. There’s a special brand of love a father shares with his son. And more often than not, this love revolves around sports – the most famous one being football. With the 2014 [...]

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Can You Survive Offline? Ernest Did!

Can You Survive Offline? Ernest Did!

I’m pretty sure you know who Ernest Zacharevic is. If you don’t, well… it’s time to make a trip to Penang! Ernest is the celebrated Lithuanian street artist whose beautiful murals colour the vintage streets of Penang and other buzzing cities like Kuala Lumpur and Johor. From depicting the most fun childhood moments ridden on [...]

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6 Fun Adverts That You Wished You Thought Of First

6 Fun Adverts That You Wished You Thought Of First

Quick! How many ads have you seen, heard and/or experience today? Out of that staggering number, how many do you remember? And most importantly, why do you remember them? Studies have shown that we’re likely to see an estimate of 3,500 marketing messages in a day, 99% of which will make no impact on us [...]

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