I wouldn’t particularly call myself a sports fan in the slightest. Jaded by the onslaught of footie back-and-forth and child-like banter, sports to me much resembled organised crime. Organised in the sense that teams didn’t represent pride, honour or even geography anymore. The best players just belonged to the richest teams, where contenders were traded […]
Here at The Bullet, we’re constantly reminding you that your brand needs to have a personality. You need to know how your brand speaks, what clothes it would wear, what car it would drive or even what music it would listen to. Only then would you get a fully fleshed out brand that your consumers […]
As a brand, we all strive to be the very best, to climb to the top of that overly competitive anthill and to finally be recognised as masters of our craft. But once we’ve plateaued, where do we go from here? It’s called diversification; and it’s a big and scary word. It can lead to much […]
If you were at all familiar with the beautiful nation of Malaysia, you would have wondered whether the name of our country had anything to do with the word “malaise”. It is apparent that we are a nation that loves to cut corners. From the materials we use in our infrastructure to utter disregard of […]
The day after April Fools’, when the dust had settled and we finally confirmed that GST wasn’t actually the most elaborate prank played by a country onto its citizens; we here at The Bullet took a step back and asked ourselves: How DID April Fools’ become such a worldwide phenomenon? And can one really brand […]
